7. Don't Forget About
While well-designed packages may be
beautiful to look at, don't forget that they are meant to be picked
up and held, too. The goal of packaging design is to motivate
consumers to pick up your product. Create packaging that is pleasant
Whether matte, glossy, silky-smooth,
or rough, packaging texture should align with the other components
of its design as well.
8. Use Transparency
to Showcase Products
If you're selling food or drink
products, designing your package around transparency can be a smart
choice. Consumers like to know exactly what it is they're
purchasing. Transparent aspects of packaging design are clean,
simple, and highly effective.
Consider using transparent design on
products not typically sold that way. For example, creating a
transparent coffee ground package or a transparent lipstick tube
shows exactly what consumers are purchasing while also catching
their attention. While transparency in packaging is not usually seen
as flashy, it can undoubtedly be a head-turner.
9. Be Extensible
Packaging design should be unique but
simple enough to be extended. Remember that in the future, your
product line may be expanded.
If your product is salad dressing, you
may eventually introduce new flavors. Make sure your packaging
design is product-variation-friendly. Do this by designing with the
future in mind and implementing packaging that is easily adapted.
10. Consider the
Point of Purchase
Where will your product be sold? Will
it be sold in a supermarket with other competing products? Will it
be sold solely online?
When thinking about how to design a
good-looking package, the product's point of purchase must be
considered. Different target markets have different spending and
shopping behavior that varies from one platform to the next. Design
should be made specific to where your product is being sold.
If you're selling online, typography
and colors will be viewed differently than if a consumer is viewing
the packaging in person. Take this into consideration and tailor
your packaging to create the most effective design.
Implement What Makes
A Good Package Design Into Your Branding
Brands work hard to tell their story.
Through products and advertising, the messages brands convey are the
backbone of their business. What will your package design say about
Implement what makes a good package
design into your brand today to stay relevant and successful among
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