Thinking Design Thinking Understanding   Design Thinking Process: Gaining Insight Gain a Deeper Understanding of the Issues Involved Vadim Kotelnikov Founder           The process of design thinking is a series of steps for gaining insights, setting objectives, generating options, testing strategies, and getting feedback. In most situations, real problems and root causes are obscured by apparent problems. Your task is to discover the root causes of the problem you want to solve.   Smart & Fast Amazing Thinker       Insightful Question Insight is an accurate and deep understanding of a specific cause and effect within a particular context. Insightful questions are aimed at getting deeper understanding of a particular subject.   Insightful Question  Awakening Questions Common Sense       5-Whys Use the 5-Why process, a question-asking method to explore the cause/effect relationships underlying a particular problem. Asking "why" repeatedly, possibly more than five times, directs the focus toward real causes.    Selling is Problem Solving Socratic Questions       Observation Observe people to uncover what comes naturally to them and discover their hidden needs.  Observe disruptive people who can inspire creation of new trends in the marketplace.   Knowing People Customer Insight MBTI     Smart & Fast People Skills 360       Empathy To be an effective human-centered design thinker, set aside your own assumptions about the world in order to gain insight into users and their real needs. Empathize with people to understand their experiences and motivations.  Immerse yourself in the physical environment so you can gain a deeper multisensory personal understanding of the issues involved. Redefine the problem, if required, based on the new insights obtained thanks to this empathetic sensory immersion.   Love Your Customers Customer Intimacy Customer Experience Journey as a Love Story Loving Customer Relationships     Smart & Fast Customer Success 360       INNOBALL-assisted Business Design Process Play INNOBALL (Innovation Brainball) simulation game with the most promising 'What If?' scenarios. Powered by KoRe 10 metaphoric innovative thinking tools (10 KITT), Innoball engages and synergizes all the four types of design thinking: abstract, generative, concrete and analytical... More    Strategic Creativity Design Thinking for Innovation Customer Experience Planning     Smart & Fast Innovation Success 360      Design Thinking Benefits Design Thinking Process 7 Must-Dos Approaches Business Design Futures Thinking  Design Business Design Product Design Packaging Design Trends Smart & Fast Innovation Success 360