Customer Success 360


What Makes People Buy

Drivers and Justifications

  Vadim Kotelnikov advice quotes

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo      Business e-Coach      Innompic Games icon


Your Most Useful Dictionary

Customer is not an object of marketing, Customer is the one who, if pleased, pays your salary, and, if excited, brings you joy and inspiration... More


What Makes People Buy Customer Needs Winning Customers Emotional Marketing Subconscious vs. Conscious Differentiation: 4 Steps Sales Success Retaining Customers Surprise Customers Empathetic Marketing Customer Service Customer Partnership Customer What Makes People Buy, Why Customers Buy - Drivers Conscious and Subconscious, EMotions




First-Time Purchases

When people buy new products their buying decisions are usually driven by emotions and justified by logic. People tend to buy with their hearts and rationalize with their heads.

Selling Is Problem Solving

Sell Benefits Download PowerPoint presentation, pdf e-book

Emotional Marketing Case Studies

To win customers over, think behaviorally. How can you overcome your prospects’ resistance to change, disrupt their old behavior, initiate a new desired behavior and turn it into a habit?

Differentiate your brand and product from competitors. Create a great brand appeal. Emphasize benefits, create a great unique selling proposition (USP), build credibility and trust, and use emotional triggers to achieve your goal.  

Great Slogan: WOW Principle and 7 Features

Virtuoso Marketing  Download PowerPoint presentation, pdf e-book

Buzz Marketing Case Studies

For instance, colors, videos and music are strong emotional differentiators. According to the University of Loyola, Maryland, color increases brand recognition by a whopping 80%.

Psychological triggers are strong motivational factors that can evoke a sale. Some powerful psychological triggers are a guarantee of satisfaction, curiosity, opportunity, fear, and guilt.  >>>

Empathetic Marketing

Customer Needs    Understanding Risks Perceived by Customers

How To Market Radically Innovative Products    How to Market an Innovative Event




Love for customer quotes Vadim Kotelnikov, differentiate from compeitors, photogram Irina, pigeons





Could you tell
what inspires people to buy
these best selling products?  >>


Recurring Purchases

Market to the subconscious. When a person has repeated a purchase many times, the buying process turns into a habit. The conscious mind hands over the decision power to the subconscious mind that works millions of times faster.

Subconscious vs. Conscious

Leading brands build loving customer relationships,  make it easy for the customer to buy from them, provide great empathetic service and partner with their key customers in order to get better customer insight, create greater Value Innovations Download PowerPoint presentation, pdf e-book and thus retain existing customers and win new ones.

Customer Care

Brand owners who want to steal customers from their competitors need to understand that they are not competing against rival brands as much as they are competing against their prospects’ existing habits, perceptions, subconscious thinking and resistance to change.

Customer Success 360 Download PowerPoint presentation, pdf e-book

Happy Business    Love Your Customers    White Marketing

Knowing Customers  >>  What Self-Educational Courses People Buy    Listen To Customers