WOW Principle and 7 Features
When people buy
new products their buying decisions are usually driven by
emotions and justified by logic. People tend to buy with their
hearts and rationalize with their heads.
win customers over, think behaviorally. How can you overcome
resistance to change, disrupt their old behavior, initiate a new
desired behavior and turn it into a habit?
brand and product from competitors. Create a great
brand appeal. Emphasize benefits, create a
great unique selling proposition (USP),
build credibility and
use emotional triggers to achieve your goal.
colors, videos and music
are strong emotional differentiators. According to the University of
Loyola, Maryland, color increases brand recognition by a whopping
Psychological triggers are strong
factors that can evoke a sale. Some powerful psychological triggers
are a guarantee of
satisfaction, curiosity, opportunity, fear, and guilt.