Emotional Marketing

Examples and Success Stories






Coaching by Example




Vadim Kotelnikov

With customer care at heart, this e-Coach inspires its visitors and serves as a catalyst of their achievement-oriented emotional drivers.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



Here are some "Thank You!" messages from users.




Thank You messages from users of KoRe e-Coach emotional marketing  

"Thank you for making a positive difference in my life."
~ Mike Hopley, Canada

"It is boosting my creativity!"
~ Udaysinh Patil, India

"It produces a 'bomb effect'!"
~ Mikael Henzler, Germany




Emfographics logo emotional infographics invented by VadiK


I invented and use Emfographics (emotional infographics) to boost emotion-powered education and marketing within my KoRe e-Coach and elsewhere.

  Emfographics Emotional Infographics invented by VadiK



Here is an example of a emfographics- powered slide.

I use emfographics-powered slides everywhere, especially in my KoRe e-Coach, speeches, and KoRe inspirational mini-courses.

  Venture Marketer Dennis, Mister Innovation World award winner Tell an Engaging Story Be Charismatic Be Witty Entrepreneurial Vision Passion Venturepreneur Vadim Kotelnikov Smart Venture Marketer, how to market a startup, Vadim Kotelnikov Dennis World Best Innovator emfographics



I also teach emotional marketing by example at Innompic Games that turn the Earth to a Planet of Loving Creators

  Blue Ocean Strategy example by Vadim Kotelnikov Innompic Games Planet of Loving Creators


IDEO Tom Kelley creativity innovation quotes

If you leave out the emotional content, you may have the best specifications in the world but people may not buy your product.

Tom Kelley





When Samsung Chairman Kun-Hee Lee found the company's products gathering dust on store shelves, he made it his company's priority to create stylish, premium electronic products that sparked customers' emotions with elegant, human-centered design.

  Merketing Rainbow cours by VadiK emotional marketing




A US-based multicultural team at DuPont gained around US$45 million in new business by changing the way decorating materials are developed and marketed. The changes included new colors that team members new, from their experience within other cultures, would appeal unconsciously more to their overseas customers.




"In the factory we make cosmetics; in the drugstore we sell hope." ~ Charles Revson





Asian Home Gourmet

To stand out from the crowd and survive in Asia, let alone globally, the brand has to somehow convince the consumer that it is different and better.

The answer lies in an insight used to express Asian values, relative to food, to build the brand personality, instead of a traditional approach to positioning Asian foods.


Emotional Marketing

Marketing Law of Heart (Emotion)

Listen to Emotions

Emotional Intelligence (EI)

Social Competencies




Most people love food but for Asian people, the link between food and family values is especially strong.

Cooking food in Asia is not just an act, but a way of expressing emotion.

Like all human beings, Asian people are emotional, but it is not the Asian way to outwardly express these emotions... More






Your growth boosters


Teaching by Example



Discover more inspirations, insights, and highersights in these mini-courses:

Marketing Rainbow

Digital Marketing

Result-oriented Communication

  Marketing Rainbow course by VadiK emotional marketing