Differentiation Strategies

  

Kevin Lane Keller, the author of Strategic Brand Management, lists the following advantages of strong brands:

Great Slogan: WOW Principle and 7 Features

   

 

Case Studies Procter & Gamble

At Procter & Gamble, branding is almost everything. In the age of the Web, P&G turned the Internet into a device for listening to customers and for experimenting with its brands... More

 

 

Vadim Kotelnikov advice quotes

In today's overcrowded marketplace, being just excellent is not enough. You must be remarkable and rememberable.

Vadim Kotelnikov

e-Coach

Charles Schwab advice quotes

Two of the smartest moves I've ever made were putting my name on the company and my picture on its ads.

Charles Schwab

Schwab Inc.