In today's overcrowded
overcomunicated marketplace, being just excellent is not enough.
You must also be remarkable and rememberable. You must create your
logo is to communicate three things:
(1) "V" for Vadim;
(2) Helping people and companies grow;
(3) Sourcing inspiration and insights from the Universe and channeling them
'KoRe' stands for 'KOtelnikov's
KoRe 10 Branding Story
KoRe 10 Innovative Thinking Tools
KoRe 10 Tips
Disruptive Innopreneur: KoRe 3 Roles
"If you stop
you stop creating history and become history."
'Kossages' are my
trademark sayings. The word is an integration of three
words: 'Kotelnikov', 'sage' and 'messages'.
Business e-Coach, a core component of the Ten3
differentiation strategy, was designed to meet the following
Family of e-Coaching Websites
greater value for
diverse groups of users,
I have gradually built
diversified e-coaching sites. The logo of several websites clearly
indicates that the site belongs to the e-Coaching brand.
At Procter & Gamble,
branding is almost everything. In the age of the Web,
P&G turned the Internet into a device for
listening to customers –
and for experimenting with its brands...
By refusing to license out the Chanel name after the death of Coco Chanel,
the founder of Chanel Inc., the company has maintained strict quality
control over its products, allowing it to stay at the top of its game.
Today, Chanel’s logo continues to represent an image of chic, elegance, and
quality around the world...
has steadily increased its spending on
advertising and promotion to make its brand stronger and build
brand equity. By 2003, the brand
of Amazon.com was worth US$ 22 billion. "A brand for a company is like a
reputation for a person. You earn reputation by trying to do hard things
well," says Jeff Bezos, the Founder of Amazon.com...
Unisys: Repositioning the Company
In 1998, Larry Weinbach joined Unisys from Anderson Worldwide. When he
joined Unisys, Weinbach immediately said that the Unisys brand was tarnished
and decided to rebuild it...
To stand out from the crowd and
survive in Asia, let alone globally, the brand has to somehow convince the consumer
that it is
different and better. What can Cerebos Pacific do to convince people to
buy its brand, as opposed to the array of competitive sauce additives that
are available around the world? The answer lies in an insight used to express
Asian values, relative to food, to build the
personality, instead of a traditional approach to
Brand strengths: personality; a
combination of features and attributes; rational,
positioning strategies; excellent use of animation in demonstrating
Robert Kiyosaki has written 18 books that have
sold 26 million copies combined. He’s best known for his “Rich
Dad, Poor Dad” brand, which he has branched out into not only
numerous bestselling books, but also into board games, software games, audio
programs and a monthly newsletter...
Facebook Rebranding: Strengths and Weaknesses of the