Marketing Strategies:

Creative Marketing

Case Study:  Robert Kyosaki

Marketing Secrets of the Rich Dad Brand

Adapted from information letters by Dan Lok, a Canadian Rich Dad advisor

Tremendous Success of Rich Dad / Poor Dad Brand

Robert Kiyosaki has written 18 books that have sold 26 million copies combined.

He’s best known for his “Rich Dad, Poor Dad” brand, which he has branched out into not only numerous bestselling books, but also into board games, software games, audio programs and a monthly newsletter.

Consider this – investment books line the shelves of bookstores and the local library.

And the investment advice that Robert Kiyosaki gives may not be much different than what’s available from virtually any local investment advisor.

So why is the Robert Kiyosaki Rich Dad brand so successful? What separates him from the hundreds of other Investment-Related authors whose books barely go noticed?

Secret 1: Compelling Title and Intriguing Style of Communication

First of all, he communicates with his audience in a way no one else does.

“Rich Dad, Poor Dad” is a life philosophy sandwiched with investment advice ‘disguised’ as a story.

While other investment advisors were busy publishing their “How To” books that appeal to a limited audience, the compelling title and intriguing story line caught the attention of the average person.

All of a sudden, you had fathers buying Rich Dad, Poor Dad for their sons.

Secret 2: Unique Value Added Product

Next, he offers a product or service no one else does. His series of games, intended to help families play together and teach children financial concepts, are totally unique.

Visibility Is More Important Than Ability

Plus, Robert Kiyosaki also realizes that visibility is MORE important than ability.

Are there other financial “gurus” who are more qualified than Robert Kiyosaki to teach financial principles to the average person?

Perhaps.

But the “Average Joe” doesn’t care. “Rich Dad, Poor Dad” has become a household name.

And now the numbers prove it – when the Average Joe shops for his first financial book, “Rich Dad / Poor Dad” will be one of the first books he buys.

It doesn't matter if you agree with the Rich Dad philosophies or not, there's something to be learned from how the brand is built.