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Tremendous Success of Rich Dad / Poor Dad Brand
Robert Kiyosaki has written 18 books that have
sold 26 million copies combined.
He’s best known for his “Rich
Dad, Poor Dad” brand, which he has branched out into not only
numerous bestselling books, but also into board games, software games, audio
programs and a monthly newsletter.
Consider this – investment books line the
shelves of bookstores and the local library.
And the investment advice that Robert Kiyosaki
gives may not be much different than what’s available from virtually any
local investment advisor.
So why is the Robert Kiyosaki Rich Dad
brand
so successful? What
separates him from the hundreds of other Investment-Related authors
whose books barely go noticed?
Secret 1: Compelling Title and Intriguing Style of Communication
First of all, he communicates with his audience
in a way no one else does.
“Rich Dad, Poor Dad” is a life philosophy
sandwiched with investment advice ‘disguised’ as a story.
While other investment advisors were busy
publishing their “How To” books that appeal to a limited audience, the
compelling title and intriguing story line caught the attention of the
average person.
All of a sudden, you had fathers buying
Rich Dad, Poor Dad for their sons.
Secret 2: Unique Value Added Product
Next, he offers a product or service no one
else does. His series of games, intended to help families play together and
teach children financial concepts, are totally unique.
Visibility Is More Important Than Ability
Plus, Robert Kiyosaki also realizes that
visibility is MORE important than ability.
Are there other financial “gurus” who are more
qualified than Robert Kiyosaki to teach financial principles to the average
person?
Perhaps.
But the “Average Joe” doesn’t care. “Rich Dad,
Poor Dad” has become a household name.
And now the numbers prove it – when the Average
Joe shops for his first financial book, “Rich Dad / Poor Dad” will be one of
the first books he buys.
It doesn't matter if you agree with the Rich
Dad philosophies or not, there's something to be learned from how the brand
is built.
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