Risks Perceived by Customers Brand Management Sustainable Competitive Advantage Strategic Brand Management Advantages of Strong Brands Strategic Brand Management, The Importance of Brand

Advantages of Strong Brands

Differentiation Strategy

4 Steps of Your Differentiation Strategy

Blue Ocean vs. Red Ocean Strategy

Advantages of Strong Brands >> Good Practices

Name >> Protect    Brand Management    Brand Equity

Logo Design: Top 10 Tips >> Logo of Ten3 Business e-Coach

Differentiating With Different Types of People

Positioning >> 7 Tips >> 10 Commandments

 

Knowing Customers

What Makes People Buy

Marketing Strategy

Focus on Emotional Drivers  >> Success Stories

Marketing To the Subconscious

The 22 Immutable Laws of Marketing

Public Relations Marketing

Buzz Marketing  >> Success Stories

 

 

Best Practices and Success Stories

e-Coach: 10 Success Lessons    A Drop larger than the Ocean

CimJoy    CimJoy Guiding Principles

VK Personal Brand  >>  Kore 10 Branding Story

Cimcoin-CimJoy Founders: Synergistic Auras

Coway Doongjin Corporate Identity and Logo

Unisys Repositioning the Company

Marketing Secrets of the Rich Dad Brand    Estee Lauder

Strategic Brand Management

"When you have a brand that works for people, you should work the brand," says Kevin Lane Keller, the author of Strategic Brand Management.
Differentiation Strategies

"Strategic brand management involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity." These concepts and techniques are to improve the long-term profitability of your brand strategies.

 

 

Strategic Brand Management Process: Four Steps

  1. Identifying and establishing brand positioning and values

  2. Planning and implementing brand marketing programs

  3. Measuring and interpreting brand performance

  4. Growing and sustaining brand equity

What You Must Know About Strategic Brand Management

  • The role of brands, the concept of brand equity, and the advantages of creating strong brands

  • The three main ways to build brand equity by

    • properly choosing brand elements,

    • supporting marketing programs, and

    • leveraging secondary associations

  • Different approaches to measure brand equity and how to implement a brand equity measurement system

  • Alternative branding strategies and how to devise brand hierarchies and brand portfolios

  • The role of corporate brands, individual brands, family brands, and brand modifiers and how they can be combined into sub-brands

  • How to adjust branding strategies over time and geographic boundaries to maximize brand equity

  • How to build brands in the age of the organized consumer

Vadim Kotelnikov personal logo Personal Brand

In today's overcomunicated World and overcrowded marketplace, being just excellent is not enough. You must also be remarkable and and rememberable. You must create your personal brand... >>>

Business e-Coach Kore 10 Branding Story

The widely used Kore 10 Innovative Thinking Toolset was not branded initially. 'Kore' stand for 'KOtelnikov's REceipt'. This name was suggested by my Singapore-based partner. He wrote, "Since you have to define it for your usage, then it is better to make up your own word. It is removes the confusion that is likely if someone sees the word and not your definition."... >>>

Case Studies Asian Home Gourmet

To stand out from the crowd and survive in Asia, let alone globally, the brand has to somehow convince the consumer that it is different and better. The brand strengths include personality; a combination of features and attributes; rational, emotional, and aspirational positioning strategies; excellent use of animation in demonstrating brand values... More

Case Studies More Brand Management Case Studies and Success Stories >>>