Stand Out

Competitive Differentiation

 
The 10 Commandments of Power Positioning
 

By:

Michael Fortin

 

Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business

  

 

1

Don't Copy Others

BE MAD

2

Appoint Yourself as a Leader in a new, your own category

Differentiation Strategies

3

Make the Ordinary Extraordinary

Virtuoso Marketing  Download PowerPoint presentation, pdf e-book

4

Narrow Your Focus: find more in less specialization implies superiority; focus like a laser on your niche, burn yourself into your prospects' minds

Great Slogan

Emotional Marketing Case Studies

5

Divide and Conquer expand from within by dividing your product or service into multiple, smaller components

Customer Value Proposition

  

 

6

Take it Step by Step use the multi-step marketing approach

Customer Success 360 Download PowerPoint presentation, pdf e-book

7

Speak Softly, but Carry a Big Stick target qualified prospects, advertise in specialized publication, and maintain a presence through your web-site

Social Media Marketing

8

Become a Celebrity get publicity; your goal is to get yourself known and known as an expert in your field

Buzz Marketing Case Studies

9

Speak Out and Spread Out try to be in as many locations that logically relate to your firm or service

Sell Benefits Download PowerPoint presentation, pdf e-book

10

Make Your Network

Empathetic Marketing

    

 

 The Essence of Positioning    KoRe 10 Tips for Positioning