Differentiation Strategy:

1. Don't Copy Others  --->  Differentiation Strategies

2. Appoint Yourself as a Leader in a new, your own category

3. Make the Ordinary Extraordinary  --->  Buzz Marketing

4. Narrow Your Focus: find more in less – specialization implies superiority; focus like a laser on your niche, burn yourself into your prospects' minds  --->  Selling Is Problem Solving

5. Divide and Conquer – expand from within by dividing your product or service into multiple, smaller components

6. Take it Step by Step – use the multi-step marketing approach

7. Speak Softly, but Carry a Big Stick – target qualified prospects, advertise in specialized publication, and maintain a presence through your web-site

8. Become a Celebrity – get publicity; your goal is to get yourself known and known as an expert in your field

9. Speak Out and Spread Out – try to be in as many locations that logically relate to your firm or service

10. Make Your Network