Differentiation Strategy:


The 10 Commandments of Power Positioning

Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business

By: Michael Fortin

Michael Fortin's web site: http://successdoctor.com E-mail: michel@successdoctor.com


  1. Don't Copy Others  --->  Differentiation Strategies

  2. Appoint Yourself as a Leader in a new, your own category

  3. Make the Ordinary Extraordinary  --->  Buzz Marketing

  4. Narrow Your Focus: find more in less specialization implies superiority; focus like a laser on your niche, burn yourself into your prospects' minds  --->  Selling Is Problem Solving

  5. Divide and Conquer expand from within by dividing your product or service into multiple, smaller components

  6. Take it Step by Step use the multi-step marketing approach

  7. Speak Softly, but Carry a Big Stick target qualified prospects, advertise in specialized publication, and maintain a presence through your web-site

  8. Become a Celebrity get publicity; your goal is to get yourself known and known as an expert in your field

  9. Speak Out and Spread Out try to be in as many locations that logically relate to your firm or service

  10. Make Your Network




Differentiation Strategy


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4 Steps of Your Differentiation Strategy

Differentiating With Different Types of People

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Brand Management

The Art of Competing

Competitive Strategy

Case Studies

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