Traditional marketing approaches often don't
work, especially when new market niches are created. By demanding and
outside-the-box thinking with no holds barred,
innovative marketers can achieve explosive growth. The effort involved
can be remarkable, but so can be the rewards for your business.
a viral marketing technique, is a word-of-mouth marketing strategy. Creating
a marketing buzz is about capturing attention of consumers and the media to
the point where talking about your
brand becomes entertaining, fascinating, and newsworthy.
No one enjoys marketing that pushes you. Yet,
most marketing and advertising follows a "push" strategy. Buzz marketing is
completely different. It creates a "pull."
Get People To Talk About Your Brand
Getting buzz is devoting your efforts towards
getting people to talk about your brand, and the media writing about it.
Focus on Emotional Drivers
The interaction of consumers and users of a
product or service amplifies the original marketing message.
Buzz marketing is a simple concept: design
your product and marketing activities in such a way that it will give people
an opportunity to talk about your product or service. They don't necessarily
need to recommend your business Ė they just need to mention it in their
conversations. Buzz travels in invisible networks.
Buzz marketing involves also cultivating
opinion leaders and getting them to spread information about your product or
service to others in their communities. Each encounter with a consumer
should appear to be a unique, spontaneous personal exchange of information
instead of a calculated marketing pitch choreographed by a professional
"One of the most important
parts of any buzz marketing initiative is making sure what you're promoting
is something that people will want to talk to each other about, rather than
try to manipulate the buzz. So it's really about trying to create messages
that are interesting enough to spread."
~ Justin Kirby,
Founder, Viral and Buzz Marketing Association
● What Makes
Customers of an Innovative Product
Top 10 Subconscious Values
Understanding Risks Perceived by Customers
Listening To Customers
Stand Out from the Competition
Innovation Is Love
Core Marketing Message (CMM)
Customer Value Proposition
Social Media Marketing: 10 Tips
Marketing To the Subconscious
How To Market and Sell Out an Innovative Event
10 Key Skills of a Successful Salesperson