Marketing Strategies

Creative Marketing


Buzz Marketing

A word-of-mouth marketing strategy Case Studies

Vadim Kotelnikov advice quotes  

Vadim Kotelnikov, founder of 1000ventures - personal logo   Business e-Coach   Innompic Games icon

Vadim Kotelnikov



If you sell something non-innovative, work hard to make prospective customers notice you in the crowd of other sellers.

If you created radically new customer value, create also an emotional
buzz marketing strategy to make people desire your product.



Buzz Marketing Strategies

Traditional marketing approaches often don't work, especially when new market niches are created. By demanding and encouraging creativity and outside-the-box thinking with no holds barred, business leaders and innovative marketers can achieve explosive growth. The effort involved can be remarkable, but so can be the rewards for your business.

Buzz Marketing, a viral marketing technique, is a word-of-mouth marketing strategy. Creating a marketing buzz is about capturing attention of consumers and the media to the point where talking about your brand becomes entertaining, fascinating, and newsworthy.

Virtuoso Marketing

Donít Push, Pull

No one enjoys marketing that pushes you. Yet, most marketing and advertising follows a "push" strategy. Buzz marketing is completely different. It creates a "pull."

How To Get People To Talk About Your Brand

Getting buzz is devoting your efforts towards getting people to talk about your brand, and the media writing about it.

Focus on Emotional Drivers

The interaction of consumers and users of a product or service amplifies the original marketing message.

Buzz marketing is a simple concept: design your product and marketing activities in such a way that it will give people an opportunity to talk about your product or service. They don't necessarily need to recommend your business Ė they just need to mention it in their conversations. Buzz travels in invisible networks.



Buzz marketing involves also cultivating opinion leaders and getting them to spread information about your product or service to others in their communities. Each encounter with a consumer should appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.




"One of the most important parts of any buzz marketing initiative is making sure what you're promoting is something that people will want to talk to each other about, rather than try to manipulate the buzz. So it's really about trying to create messages that are interesting enough to spread."

~ Justin Kirby,
Founder, Viral and Buzz Marketing Association


Knowing Customers

Customer Needs    What Makes People Buy

Customers of an Innovative Product

Top 10 Subconscious Values

Understanding Risks Perceived by Customers

Listening To Customers

Customer Success 360

Creating Customers

Stand Out from the Competition  >>  3 Straregies

Innovation Is Love

Value Innovation

Marketing Strategies

Core Marketing Message (CMM)

Customer Value Proposition

Social Media Marketing: 10 Tips

Marketing To the Subconscious

Affiliate Marketing    Credibility Marketing

How To Market and Sell Out an Innovative Event

Sales Success

10 Key Skills of a Successful Salesperson




Edward Deming advice quotes

Profit comes from repeat customers that boast about your project or service and that bring friends with them.

Edward Deming

Jeff Bezos story lessons quotes

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

Jeff Bezos