Innovation Strategies

Stand Out


Blue Ocean vs. Red Ocean Strategy


Concept by W. Chan Kim & Renee Mauborgne


Blue Ocean Strategy

Red Ocean Strategy

Blue Ocean Strategy

Creation of New Markets

Red Ocean Strategy

Head To Head Competition

Create uncontested market

Compete in existing markets

Make the competition irrelevant

Beat the competition

Create and capture new demand

Exploit existing demand

Break the value-cost trade-off

Make the value-cost trade-off



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Strategic Management







Red Ocean Strategy

In the red ocean (Head-To-Head competition area), differentiation costs because firms compete with the same best-practice principle. Here, the strategic choices for firms are to pursue either differentiation or low cost.

The focus is on rivals within an industry, competitive position within a strategic group; better serving the buyer group, maximizing the value of product or service offerings within the bounds of its industry, and adapting to external trends as they occur.

Blue Ocean Strategy

Blue Ocean Strategy is about revolutionary value innovation.  It helps you create customers and stand out from the competition. Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers.   >>>




INNOBALL Innovation Brainball entrepreneurial simulation game by Vadim Kotelnikov

Innovation Brainball entrepreneurial simulation game
that helps design and implement winning Blue-Ocean strategies

Package for Trainers

  INNOBALL - innovation foodball, brainball - how to create change successfully






Examples of Blue-Ocean and Read-Ocean Strategies: Ratings


Read-Ocean Ratings

Widely used traditional ratings of countries, universities and students are Read-Ocean ones. They that assess lifestyle performances.

Innompic Blue-Ocean Ratings

Innompic Games

Innompic Games by their very nature are not just a 'Blue Ocean' strategy, it is a BLUE PLANET strategy. It is a civilizational breakthrough that turns the Earth to the Planet of Loving Creators.

Innompic Raitings, Blue-Ocean strategy example

Innompic Ratings are the only 'Blue-Ocean' ratings that rank countries, schools and people by their ability to be venturepreneurial value innovators and to create harmonious innovative breakthrough.