Vadim Kotelnikov

For some, customer is the king, for others, customer is the god. For me, customer is a beloved friend I strive to make happier.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

Conscious Customer Needs

Customer needs might be usual, unusual, or recurring. Besides, customer needs are not constant, they are dynamic.

To explore customer needs and wants, empathize with your customers, put yourself into their shoes to understand what problems they face and what they want.

 

Customer Experience (CX)

CX Management

CX Planning

Customer Service

Customer Service as Differentiator

 

 

IDEO Tom Kelley creativity innovation quotes

Empathy means setting aside your opinion in order to learn what actually is true that people arenít conscious of.

Tom Kelley

IDEO

 

Charlie Chaplin quotes

I don't believe that the public knows what it wants; this is the conclusion that I have drawn from my career.

Charlie Chaplin

 

Peter Drucker management quotes

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter
Drucker

 

 

To turn people on, you must, first, find out what they really want, and then, show them how to get it.

Examine also external market and competitive trends, ascertain potential needs and wants of each customer segment and character type, identify problems that customer cite, observe people to discover their unrealized needs.

 

 

Vadim Kotelnikov

Design customer value journey, customer relationships, and customer experience as an endless love story.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

Become your customer if you want to truly understand their needs.

Your long-term loving customer relationships will produce an endless chain of great rewards for both your soul and revenue streams.

  Empathize with Your Customers, Know Customers Needs, Vadim Kotelnikov

 

Vadim Kotelnikov

Love for customers is the springhead of the cascade of innovations and the river of revenues. Love your customers, and they will love you back.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

   

Big Difference between "Needs" and "Pressing Needs"

Prospects may talks about their needs without acting on them. This may last until the "need" becomes a "pressing need". The word "pressing" is the difference that makes the difference.

Coaching by Example

I offer a "Growth 10+" service that helps my client companies shift from organic growth to Growth 10+.

Many top managers say they want to shift from organic growth to Growth 10+, yet they don't buy my Growth 10+ service. Some top managers do buy my transformational Growth 10+ solutions but don't implement them because they don't want to leave their comfort zone.

The situation changes when the company owners/investors start replacing top managers who don't walk their talk. The "need" for Growth 10+ becomes a "pressing needs" for both new and old top managers and turns them to transformational leaders.

 

 

 

 

 

Unconscious Customer Needs

The subconscious customer needs are driven by powerful subconscious values that are quite different from conscious ones. The unconscious values are more basic with security, sexual harmony and honoring traditions toping the list.

 

Listen to Emotions

How Our Mind Works

Subconscious Values

 

 

 

Though the conscious mind is very important, many leading marketers believe that the future of marketing is about how to work with both the conscious and unconscious mind in concert.

The subconscious mind of the consumer is the place where most purchasing decisions are made.

 

 

 

Researchers say that the unconscious mind is processing 100+ million more items per second than the conscious mind is.

 

Marketing to the Subconscious

 

 

 

 

 

Unseeded Customer Needs

You deal with unseeded customer needs when you create a radically new product or service. In this case you donít satisfy existing customer needs, you have to create new needs.

Be inventive and venturepreneurial. Engage customers as co-innovators. Sell dreams.

 

BE MAD

Surprise to Win

Marketing Rainbow

Growth Marketing

SWOT Marketing

 

 

 

   

Coaching by Example

 

 

 

Vadim Kotelnikov

Business e-Coach
created new desires and needs

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

I was the first to create free business education online back in 2001.

My inspirational Business e-Coach thrilled its visitors and created new desires and needs.

Today, free online education is everywhere.

  Thank You messages from users of KoRe e-Coach created by VadiK

 

Vadim Kotelnikov

Innompic Games
create new desires and needs

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

Innompic Games are new Games for the new creativity and innovation-driven world.

Innompic Games are to turn the Earth to a Planet of Loving Creators. They inspire people and create new desires.

  New World New Games Innompic vs Olympic mind vs. body civilizational breakthrough

 

 

Mini-courses

 

Your growth boosters

 

Teaching by Example

 

 

 

Konosuke Matsushita advice quotes

Companyís vision must be driven by the aspirations of its customers.

Konosuke Matsushita

 

Henry Ford advice

If I had asked the public what they wanted, they would have said a faster horse.

Henry Ford

 

Steve Jobs advice quotes

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.

Steve Jobs

Apple

 

Akio Morita advice quotes Sony

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.

Akio Morita

 

Michael Dell advice

If we're smart enough and quick enough to listen to customer needs, we'll succeed.

Michael Dell

 

Jack Ma quotes

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

Jack Ma

 

Jeff Bezos story lessons quotes

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos

Amazon