To turn people on, you must, first,
find out what they really want, and then, show them how to get it. Customer
needs might be usual, unusual, or recurring. Besides, customer needs are not
constant, they are dynamic.
To explore customer needs and wants,
empathize with your customers, put yourself into their shoes to
understand what problems they face and what they want. Examine also external
market and competitive
trends, ascertain potential needs and wants of each customer segment and
character type, identify problems that customer cite,
observe people to discover their unrealized needs.