The Rainbow
Marketing Strategies

  The Rainbow of Marketing Strategies 360 course by VadiK


VadiK teachings Vadim Kotelnikov

The Rainbow-of-Marketing intelligence helps you increase your proficiency in marketing strategy through integrating diverse approaches, each contributing to your marketing expertise and competitive advantage.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon


Synergistic Marketing and Selling VadiK Marketing Rainbow Digital Marketing White Marketing Face-to-Face Marketing and Selling Emotional Marketing Persuading Virtuoso Marketing Empathetic Marketing Creative Marketing Credibility Marketing Content Marketing Experiencial Marketing e-Coach Social Media Marketing SEO Marketing Resiprocal Marketing Motivational Marketing Curiosity Marketing Rainbow of Marketing Strategies download e-book PowerPoint silde deck  

Be inventive if you want to stand out.

Explore various marketing strategies and create your own winning marketing mix!




Inbound and Outbound Marketing

Outbound marketing involves proactively reaching out to consumers to get them interested in a product. Key marketing techniques here are curiosity marketing, creative marketing, guest posting, buzz marketing, world-of-mouth marketing, and reciprocal marketing.

Inbound marketing centers on creating and distributing content that draws people into your brand or website/webpage. Key marketing techniques here are search-engine marketing, credibility marketing, empathetic marketing, motivational marketing, and persuasive marketing.

Virtuoso marketing, white marketing, emotional marketing, content marketing, social-media marketing are cross-cutting strategies that are used in both outbound and inbound marketing.

Organic and Inorganic Marketing

While organic marketing is focused on generating traffic to your site or brand over time, inorganic marketing uses paid methods to target, reach, engage, and convert audiences quickly.


Content Marketing

Love to be 'Liked'

Amaze Your Audience


An Easy Way to turn Business Rules into an Interesting Story




Digital Marketing A-to-Z/360 guide  

Digital marketing is the component of marketing that uses digital technologies, channels, media and platforms to promote brands, products, services and other value propositions.