ICT-powered Marketing:

Internet Marketing

 

Search Engine Optimization (SEO) & Marketing (SEM)

 

Succeed Online

    

 Increase the Visibility of Your Website and Internet Traffic

 

  

 

 

Treat search engines as your customers and give them what they want ‒
they want to show the best, most relevant pages for any search query.

Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

Most people are going to find your site because of its listings in search engines. Tools such as Wordtracker and KeywordDiscovery can show you exactly the phrases people are using.

Search engine optimization (SEO) is the process of making web pages attractive to search engines and to get your pages a top listing for critical key terms.

 

  

 

 10 Tips for Search Engine Optimization (SEO)

 

 Below are key rules of effective search engine optimization:

 

 

Optimize your site and individual pages for your target audience, not for the search engines.

Apply the basics of effective search engine optimization to each individual page

Choose appropriate key words or phrases for each page

Give each page an appropriate title that includes the key word or phrase at least once

Put the key words or phrase that you've chosen in the page's title tag, meta description, and meta keywords.

Make sure your chosen key words are repeated judiciously throughout the content of the page

Label your internal text links and clickable image alt attributes as clearly and descriptively as possible

Write compelling keyword-rich copy for the key pages of your site based on your chosen keyword phrases and your target market's needs so search engines can understand how to classify your site.

Inspire organic inbound links by publishing unique and very valuable information other sites would love to share with their visitors.

Design and categorize your site architecture and navigation based on your keyword research.

 

  

 

 

Search Marketing Integration (SMI)

SMI uses traditional SEO but also combines social media marketing. Social media are playing a growing role and can create great synergy with SEO since both of these methods should be about creating great value online, delivering quality content, building trust, and strengthening your brand.  Search engines have started using Facebook likes, retweets, and Google +1s, to help determine organic search rankings. So integrating good social signals from social media sites like Facebook, Google+, Twitter, LinkedIn, and others into your internet marketing plan to achieve greater search engine rankings.