The website optimization activity is aimed at ensuring the CVCI website
achieves good search engine ranking and higher visibility to potential
new visitors to the site.
Give each page of the website a page title reflecting the content
of that page, and that is unique to that page (i.e. do not share
Give each page of the website a meta description reflecting the
content of that page.
Ensure the page URL is not longer than 128 characters to avoid
truncation in SERPS. (Search Engine Results Pages)
Avoid duplicate content pages with canonical URLs, (ensures there is
only one single URL for a page)
Avoid any broken links on the site either by redirecting dead
links to new destination pages and by implementing a friendly 404
Add links to certain pages from prominent pages on your site so
that search engine crawlers can find them via cross-linking to
maximize relevancy and reachability.
Use relevant descriptions for the images on site with image ALT
The site activity needs to be tracked to ensure better traffic
undertaking. Recommendation to use Google Analytics for that matter.
Ensure there are Social Sharing elements on the site. Social
factors are important for a better site optimization and reach.
The site needs a link building strategy to ensure a targeted SEO.
On CVCI website, make sure you have Google Authorship set up
(using the rel=author tag in author bylines). This ensures that CVCI,
or members name appears with listings for white papers etc. on
search engine rankings