To start with, keep in mind that every time a social-networker logs in, over 3,000 posts and stories are competing for s/his attention.

Over the past years, all major social networks – except INNOMPICS

have re-engineered their platforms to reward paid promotions and suppress organic content.

  Creating Value Online Social Networks: Opportunities and Strategies Fun4Biz: Business Model Competitive Differentiation Innompics Differentiated 10 Success Lessons from Facebook Why Google+ Failed Innompic Games: Helping People Grow Vadim Kotelnikov LinkedIn Instagram Twitter The Tree of Online Success Social Netwroks: Value Created - communication, growth - by Facebook, Twitter, LinkedIn, Fun4Biz, CimJoy


Vadim Kotelnikov advice quotes

Socializing is fine; growing is exciting

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon



Social Media Age: New 7 Success Mantras

'Like' to be 'liked'... People is business... Create waves... More







Customer Value Creation International (CVCI) is a nonprofit devoted to the advancement of companies and organizations to transform their organizations and have a customer centric management practices by creating value for their customers.


Jim Caras

Innovators are mocked as dreamers. They are the most practical, as their innovations lead to a better way of life for all of us.

Jim Carras




In CVCI Digital Strategy, the role of social media cannot be ignored in terms of driving awareness at a scale that is unachievable through other more traditional marketing mediums. It also has a significant role and impact on search engine rankings and the ability to drive traffic to the CVCI website. However, to succeed with a B2B social media marketing does require commitment and a clear strategy to ensure it is both manageable and effective at fulfilling its potential. This strategy will include specific social media strategy objectives based on number of followers, likes, shares etc.




The initial consideration is in terms of which social media sites to include as part of the overall CVCI social media strategy. A consideration of the respective benefits of various social media channels and social networks is given below;







90 percent of B2B marketing professionals distribute content on Linkedin


Develop a branded LinkedIn CVCI company page.

Use image uploads to increase visual impact of the Linkedin page

Post CVCI updates, including links to blog posts, press releases, events, awards and other news.

Ask CVCI members to share what is posted on the CVCI page with their connections.




85% of B2B marketing professionals distribute content on Twitter.


Requires a CVCI twitter account under a relevant name and a branded twitter page.

Post updates about CVCI and share content & links to content specific or related to Customer Value Creation that you and others create that will help your target audience, clients and customers.

Define a list of preferred hashtags for CVCI content aimed at making it easier for CVCI content to be found and filtered on Twitter

Active sharing and “favouriting” of sourced content from influencers and CVCI membership base should be a daily activity where that content is relevant to the CVCI core interests





An advantage of using Slideshare is that you don’t need to be accepted as a friend of connection to see content so is a more open source approach to social media.


Post slide decks about CVCI and content from presentations at workshop events etc.

Where relevant, it is useful to add a narrative to the slides to ensure viewers get the best understanding about slide content and the messages being delivered.




Though considered a lower priority social media platform for B2B, Facebook should not be ignored as part of the overall social media strategy. It should be seen as complementary to other social media platforms but ideally serve a distinct purpose. A Facebook site for CVCI could be used as an effective tool to show a more human side of CVCI with content being more about CVCI as an organization than as a means to promote and distribute blog links, whitepapers etc.


Creation of a branded CVCI FB

Suggested content: Updates on new members, events, speeches, information on advisory board, their home cities etc.





YouTube is a leading social networks for publishing video content and B2B marketing.


Use of Youtube for CVCI videos, interviews, best practice, event coverage

Recommendation would be to create a Customer Value Creation channel

Embed the CVCI video content on the CVCI website or landing page.