Customer Value Creation International (CVCI) is a nonprofit devoted to the advancement of companies and
organizations to transform their organizations and have a customer centric
management practices by
creating value for their customers.
The Tree of Business Success
CVCI Digital Strategy, the role of social media cannot be ignored in terms of driving awareness
at a scale that is unachievable through other more traditional marketing
mediums. It also has a significant role and impact on search engine
rankings and the ability to drive traffic to the
CVCI website. However,
to succeed with a B2B social media marketing does require commitment and
a clear strategy to ensure it is both manageable and effective at
fulfilling its potential. This strategy will include specific social
media strategy objectives based on number of followers, likes, shares
Social Media Marketing:
The initial consideration is in terms of which social media sites to
include as part of the overall CVCI social media strategy. A
consideration of the respective benefits of various
networks is given below;
90 percent of B2B marketing professionals distribute content on Linkedin
More tips and best practices
Develop a branded LinkedIn CVCI company page.
Use image uploads to increase visual impact of the Linkedin page
Post CVCI updates, including links to blog posts, press releases,
events, awards and other news.
Ask your Advisory Board and members to share what is posted on the
CVCI page with their connections...
85% of B2B marketing professionals distribute content on Twitter.
Requires a CVCI twitter account under a relevant name and a
branded twitter page.
Post updates about CVCI and share content & links to content
specific or related to Customer Value Creation that you and others
create that will help your target audience, clients and customers.
Define a list of preferred hashtags for CVCI content aimed at making
it easier for CVCI content to be found and filtered on Twitter
Active sharing and “favouriting” of sourced content from influencers
and CVCI membership base should be a daily activity where that
content is relevant to the CVCI core interests
An advantage of using Slideshare is that you don’t need to be accepted
as a friend of connection to see content so is a more open source
approach to social media.
Post slide decks about CVCI and content from
workshop events etc.
Where relevant, it is useful to add a narrative to the slides to
ensure viewers get the best understanding about slide content and
the messages being delivered.
Though considered a lower priority social media platform for B2B,
Facebook should not be ignored as part of the overall social media
strategy. It should be seen as complementary to other social media
platforms but ideally serve a distinct purpose. A
Facebook site for CVCI could
be used as an effective tool to show a more human side of CVCI with
content being more about CVCI as an organization than as a means to
promote and distribute blog links, whitepapers etc.
Creation of a branded
Suggested content: Updates on new members, events, speeches,
information on advisory board, their home cities etc.
dominate first phase research. 72% of product research for a future
business purchase begins on Google. This means participating on Google+
is increasingly becoming a priority due to its ability to positively
affect search rankings.
Establish a CVCI community. The CVCI page should be branded and can
be run as either a closed or open community
The more CVCI post fresh content the more this content will get
indexed by Google and then show up in search results.
Aim should be to post new content 2-3 times per week
Manually posting the link to this content by copying and pasting it
into the status update area of the CVCI page will populate the image
and "do follow" link for the content being shared
This manual linking will get a proper link credit for the content
that will directly improve
As with Twitter, it is advisable to add key influencers* to the CVCI
Google+ circles and join their circles also. Influencer’s relevant
Google+ content should be +1’d and shared also.
The Google+ Events feature allows Google+ users to send out
customized invitations to anyone regardless of whether they are
Google+ users. It syncs beautifully with Google Calendar and shows
up automatically when a user confirms for an event. In addition to
sending out invites to webinars, tradeshows, work functions,
parties, etc., Google Events can also send out invites for Google+
Hangouts. CVCI event participants can also be invited to a Google+
Hangout discussing highlights of the event. Schedule individual
times for discussion or have your Hangout open the entire day.
Google+ Hangouts can also be used for other discussion groups
scheduled against a CVCI discussion calendar
A recent study by B2B Marketing found that the top three social networks
for B2B marketing are Twitter, LinkedIn and YouTube. This study places
YouTube ahead of Facebook for B2B.
Use of Youtube for CVCI videos, interviews,
Recommendation would be to create a Customer Value Creation channel
Embed the CVCI video content on the CVCI website or landing page.
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