Developed by David Hood, member of CVCI Advisory Council


Customer Value Creation International (CVCI) is a nonprofit devoted to the advancement of companies and organizations to transform their organizations and have a customer centric management practices by creating value for their customers.

The Tree of Business Success

Customer Care

Customer Value Creation: Yin-Yang Strategies

CVCI online marketing strategy, includes website optimization, content amplification, social media marketing, and influencer strategy.

Website Optimization/Search Engine Optimization

The website optimization activity is aimed at ensuring the CVCI website achieves good search engine ranking and higher visibility to potential new visitors to the site.

The following is a summary overview of SEO by CVCI website .

  • Give each page of the website a page title reflecting the content of that page, and that is unique to that page (i.e. do not share page names)... More

Social Media

To succeed with a B2B social media marketing does require commitment and a clear strategy to ensure it is both manageable and effective at fulfilling its potential. This strategy includes specific social media strategy objectives based on number of followers, likes, shares etc.

The initial consideration is in terms of which social media sites to include as part of the overall CVCI social media strategy... More

Content Amplification

Linking website and web content to social media will be a crucial element in both raising awareness of CVCI but also generating leads for potential awareness. The objective should be to share an abundance of CVCI blog posts. The aim is to get these blog posts shared by social media users.

Downloadable eBooks and white papers would be promoted with these blog posts, providing a way for CVCI to capture a potential memberís email address based on principles of value exchange, and in turn providing CVCI with data for an ever increasing mailing database which can be exploited for other events and activities in the future. Consideration should be given for the relevant data protection requirements in the use of this data. AS the content is promoted via social media, it also fuels visits to the CVCI website and provides further opportunity there to increase awareness and interest in membership opportunities.



Customer-focused Website

Create Greater Value Online  ●  Could I Help You?

Search Engine Optimization and Marketing

Promote Your Website

Customer Engagement    Top 10 Tips


Add More Value for Your Customer

Modern ICT-powered Value Chain

Benefits of e-Business

Customer's Perspective of Quality

Deep Customer Focus: 10 Breakthroughs

Customer Service    Customer Intimacy

Benefit from Your Competitors


Listening To Your Customers

Customer Listening Tips    Customer Feedback


Value Innovation

Innovation Is Love

Customer-driven Innovation

Customer Partnership


Modern ICT-powered Value Chain

ICT-powered Marketing

e-Mail Marketing    SMS Marketing

Internet Marketing

Content Marketing    Attractive Headlines

How To Seduce Search Engines

Social Media Marketing    Top 10 Tips

Affiliate Marketing

Ad Targeting

How To Create Amazingly Seductive Offers


Best Practices and Success Stories

Customer Care

Creating Customer Value

Asian Home Gourmet

Dell Computers    Dell Inc.: EON Solution

Market Segmentation by Dell Inc.

Steve Jobs

Estee Lauder

Konosuke Matsushita

Succeeding Online

A Drop that Grew Larger than the Ocean

Market Segmentation by Business e-Coach

Fun4Biz    Advertising Slogans

Cimcoin    eRaritet


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