Short message service (SMS)
becomes a preferred
SMEs and large retailers.
Todayís ICT-empowered customers are less likely to
respond to traditional marketing media. Thatís why
retailers are turning to new marketing media, such as
SMS, to reach their customer base.
The Tree of Online
Internet Business Models
engage their customers with short, sharp, timely,
relevant and cost effective messages. SMS messages can
be used to promote, remind, attract, engage, reactivate,
gather and many other purposes.
Advantages of SMS Marketing
One of the main
reasons behind the success of SMS as a marketing
medium lies in its affordability. SMS messages cost
a fraction of the cost of print media. Another
advantage of SMS marketing messages is that they are
targeted directly to the mobile phone of a
prospective customer. This translates into big
savings in production and distribution of key
marketing messages using SMS as a delivery system.
SMS can be sent to the
widest group of consumers possible using a mobile
attractive marketing aspect of SMS messages is that
they can be sent and received within few seconds.
Messaging (PPM) is a value-added SMS marketing tool.
Informed by a customer record, messages can be
tailored to that customerís needs and location.
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