Short message service (SMS)
becomes a preferred
SMEs and large retailers.
Todayís ICT-empowered customers are less likely to
respond to traditional marketing media. Thatís why
retailers are turning to new marketing media, such as
social media, blogs,
content marketing, and
mobile applications, to reach their customer base.
engage their customers with short, sharp, timely,
relevant and cost effective messages. SMS messages can
be used to promote, remind, attract, engage, reactivate,
gather and many other purposes.