Winning Customers:

Marketing Strategy

Marketing Mix

Developing an Effective Marketing Strategy

Unique Selling Proposition (USP)

A unique selling proposition (USP) defines your competitive advantage. Your must identify what makes you different from your competitors and emphasize these advantages in your marketing... More

Customer Value Proposition

Today, customers refuse to be anonymous. They continue to raise the level of their requirements, but their range extends beyond best price and best product. They want exactly the right selection of products or services that will help them get exactly the total solution they have in mind. Now, more than ever, customers hunger for superior results from the products or services they use. And customer intimacy gives it to them... More

How To Achieve High Visibility In Your Target Market

10 Strategic Tips

By: Glenn Ebersole

Strategic Tip #8: DON’T expect prospects to come to you without you reaching out to them. Don’t expect anything to happen if you don’t initiate contact... More

Public Relations Marketing

Public Relations involves a variety of programs designed to maintain or enhance a company's image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.

A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market. It is powerful and, once things are in motion, it is the most cost effective of all promotional activities. In some cases, it is free... More

How To Create Amazingly Seductive Offers Only a Moron Could Resist!

An irresistible offer is an "invitation" that is so clearly compelling, so powerful, and so obviously attractive that no one in his/her mind could refuse.

The million-dollar question is: how can you make your offers amazingly seductive?

Here’re some "Whip Up An Immediate Buying Frenzy" tips... More

Buzz Marketing

Buzz marketing is a word-of-mouth about your brand. Buzz travels in invisible networks. It's the aggregate of all informal communication about your particular product, service, or company at any point of time.

To benefit from buzz marketing, design your product and marketing activities in such a way that it will give people an opportunity to talk about your product or service. They don't necessarily need to recommend your business – they just need to mention it in their conversations... More

Market Leadership Strategies

The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new products or services. You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated... More

Competitive Strategies

• Customer Value Proposition

  • Survival Strategy: Low cost/benefit ratio

  • Market Leadership Strategy: creating higher customer value and positioning... More

Effective Pricing

The best price is always the one that provides you with the most long-term profits. Price in terms of value rather than cost. Cost-plus pricing is  worst choice. When you start pricing more intelligently, you will have a real advantage over most of your competitors.