Winning Customers:

Marketing Strategy

Marketing Mix

Developing an Effective Marketing Strategy


Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!



Marketing Mix 4 Ps of Marketing Market Research Marketing Mix Pricing New Product Development Marketing Mix: 4Ps of Marketing Strategy



Opportunities Presented by E-business

Marketing Strategy

4Ps of Marketing Strategy    22 Immutable Laws of Marketing

The 4-1/2 Marketing Issues that Entrepreneurs Must Get Right

Creative Marketing

Emotional Marketing  >> Success Stories

Experiential Marketing

Empathetic Marketing

Color Psychology in Marketing and Branding


3 Generic Business and Marketing Strategies


ICT-powered Marketing

Internet Marketing

How To Promote Your Website

Customer-focused Website

Search Engine Optimization (SEO) and Marketing (SEM)

Content Marketing    Attractive Headlines

Affiliate Marketing 

e-Mail Marketing    SMS Marketing

Customer Engagement    Top 10 Tips


Differentiation Strategy

4 Steps of Your Differentiation Strategy

Differentiating With Different Types of People

Positioning    7 Tips    10 Commandments


Best Practices and Success Stories

Customer Care

Customer Value Creation

Buzz Marketing    Burger King

Market Segmentation by Business e-Coach

CVCI e-Marketing Strategy    SEO    SMM

Marketing Secrets of the Rich Dad Brand

Estee Lauder

Asian Home Gourmet Brand

Creating a Successful Marketing Mix

"I believe that music is connected by human passions and curiosities
rather than by marketing strategies."
~ Elvis Costello

Your marketing mix, also known as "the offering.", is a combination of marketing tools that are used to satisfy customers and company objectives.

Sell Benefits

Creating a successful marketing mix that will increase results often takes market research and experimenting. Don't stick to "one" mix, explore many avenues, coordinate and combine diverse elements. Your ability to work effectively in shaping marketing mixes that meet the nature and needs of your specified target market is the key to the success of your marketing program.

The Four Ps

Marketing strategies are generally concerned with four Ps: product strategies, pricing strategies, promotional strategies, and placement (distribution) strategies... More

Unique Selling Proposition (USP)

A unique selling proposition (USP) defines your competitive advantage. Your must identify what makes you different from your competitors and emphasize these advantages in your marketing... More

Customer Value Proposition

Today, customers refuse to be anonymous. They continue to raise the level of their requirements, but their range extends beyond best price and best product. They want exactly the right selection of products or services that will help them get exactly the total solution they have in mind. Now, more than ever, customers hunger for superior results from the products or services they use. And customer intimacy gives it to them... More

Online Marketing Strategies

Internet marketing refers to the strategies that are used to market a company, product or service online. Internet marketing strategies are aimed at enhancing your brand power, attracting more website visitors and increasing customers for your business ... More

Buzz Marketing

Buzz marketing is a word-of-mouth about your brand. Buzz travels in invisible networks. It's the aggregate of all informal communication about your particular product, service, or company at any point of time. To benefit from buzz marketing, design your product and marketing activities in such a way that it will give people an opportunity to talk about your product or service. They don't necessarily need to recommend your business they just need to mention it in their conversations... More



Public Relations Marketing

Public Relations involves a variety of programs designed to maintain or enhance a company's image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan. ... More

Effective Pricing

The best price is always the one that provides you with the most long-term profits. Price in terms of value rather than cost. Cost-plus pricing is  worst choice. When you start pricing more intelligently, you will have a real advantage over most of your competitors...  More