Successful Practices and Success Stories





Customer Value Creation







As a relentless innopreneur, I teach by example. The 4-How process of dream product development (DPD) is one of my trademark concepts that I first practice and then only preach.




Value Innovation: 4 How of Dream Product Development (DPD), VadiK  

The 4-How method works wonderfully for my innopreneirial value innovations.

I invented and developed the 4-How process of dream product development (DPD) thanks to standing on the shoulders of 4 giants: Isaac Newton, Bruce Lee, Steve Jobs, and Toyota.




KoRe e-Coach





This is how this inspirational KoRe e-Coach creates unique, outstanding, and growth-focused value for its visitors, i.e. for YOU

  Greatest PowerPoint slides for personal and business teachers, trainers by Vadim Kotelnikov, inspirational e-Coach



Here are some unsolicited Thank-You notes from visitors of this KoRe e-Coach

  Example of Great Customer Value Creation: KoRe e-Coach testimonials



Innompic Ecosystem





This is how the value created by our two-dimensional social networks that help people both grow and socialize
e-Innompics and Fun4Biz   is differentiated from the value created by traditional social networks that help people socialize only.

  Creating Value Online Social Networks: Opportunities and Strategies Twitter Fun4Biz: entrepreneurial creativity contests Innompics Differentiated 10 Success Lessons from Facebook Why Google+ failed VadiK Instagram LinkedIn Competitive Differentiation Comparative Value Created by Social Networks Innompics two-dimensional SN






Examples and Success Stories

Shuttle Diplomacy

Smart is Dumb

Robert Kyosaki

Customer Value Creation International (CVCI)






Customer Value Creation: Yin-Yang Strategies



Business e-Coach Business e-Coach

With love for customers at heart, Business e-Coach creates unique customer value: It doesn't teach, it inspires. It helps people and companies unlock their inner creative power and achieve amazing results. That's why Business e-Coach and Mini-courses are so popular. People and companies from 100+ countries buy them.

Below are some unsolicited "Thank You!" notes that illustrate the value Ten3 Business e-Coach creates for people like you:

  • "I read your webpage and bells started ringing for me!" Zachrey Helmberger, USA

  • "It produces a 'bomb effect'!" Mikael Henzler, Germany

  • "It is boosting my creativity!" Udaysinh Patil, India

Much more "Thank You!" notes are published here.

Market Segmentation by Business e-Coach

To create greater value for diverse groups of e-coach users, I have gradually built a synergistic network of e-coaching sites. Each site focuses on a chosen set of life values and/or business interests... More


Vadim Kotelnikov advice quotes

If you want your message to hit the target, make adjustment to the wind.  >>>

Vadim Kotelnikov



Business e-Coach Innompic Games

Innimpic Games are new intellectual Olympic Games for the modern innovation-driven entrepreneurial economy. Innompic web-games create tremendous benefits for everybody: participants, spectators, global economy. Apart from just watching the games and learning new creative entrepreneurial approaches, Internet spectators can also participate in various entrepreneurial creativity contests and win prizes... More

Business e-Coach Cimcoin and eRaritet

Cimcoin is a breakthrough image-based verification and certification technology that opens new horizons and creates radically new opportunities for both non-financial and financial sectors, and ultimately, for better life and smarter business.

The business model developed by the Cimcoin founders focuses on delivering outstanding customer value through both independent life/business applications and the fun-driven Cimjoy world... More

eRaritet is a Cimcoin-powered application that creates a new market of digital raritets ‒ various images such as photos, drawings, designs, collages, certificates, etc.


  Focus on Emotional Drivers is at the core of the customer value creation and marketing strategy of eRaritet... More


Vadim Kotelnikov advice quotes

If it creates value for customers
it creates value for business,
and vice versa

Vadim Kotelnikov

Google's 9 Notions of Innovation

"I used to call this 'Users, Not Money.' We believe that if we focus on the users, the money will come. In a truly virtual business, if you're successful, you'll be working at something that's so necessary people will pay for it in subscription form. Or you'll have so many users that advertisers will pay to sponsor the site," says Marissa Mayer, a Google's Top Manager... More

Case Studies Toyota

The fundamental reason for Toyota's success in the global marketplace lies in its corporate philosophy the set of rules and attitudes that govern the use of its resources. Toyota have successfully penetrated global markets and established a world-wide presence by virtue of its productivity. The intent implicit in the Toyota Production System is to stimulate people to think constantly a "self-running, self-improving" system. Everyone, not just managers, can see what's happening. Every problem prompts why questions. Empowered workers can solve problems at a very detailed level. A lean learning culture permeates the entire company. Customer value creation and customer satisfaction results from enterprise-wide performance... More

10 Lessons from Konosuke Matsushita

Case Studies Johnson & Johnson

Our Credo

"We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit."... More

Creating Sustainable Profits: 9 Questions To Answer

Case Studies

New business model developed by creates value for customers by offering a synergistic combination of the following benefits:

  1. Shopping convenience & Ease of purchase

  2. A wide selection & Decision-enabling information

  3. Discounted pricing

  4. Speed & Reliability of order fulfillment.

No single aspect of's business model is sufficient to create a sustainable competitive advantage. It is the synergistic combination of all of these information services and logistical processes that creates value for customers and comprise's competitive advantage... More 


Case Studies Charles Schwab

Charles Schwab, the founder of the US leading discounted stock brokerage company, has talked about his effort to assume the perspective of his customer. "I am like a chief. I like to taste the food. If it tastes bad, I don't serve it. I'm constantly monitoring what we do, and I'm always looking for better ways we can provide financial services, ways that would make me happy if I were a client."... More

Case Studies Dell Inc.

Dell Inc. focus on delivering the best solution to the customer.  Dell listens to its customers and turns them into teachers in order to develop greater customer value. "We know what we are and what we're not. We are a really superb product integrator. We're a tremendously good sales-and-logistics company. We're not the developer of innovative technology," says Mort Topfer who helped revive Dell's fortunes in 1990s... More

Case Studies Ford

 "The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed." ~ Henry Ford

Ford used to be defined as "auto manufacturer", but that label doesn't fit so well any more. Ford Motor Company's leaders thought expansively to find related marketplaces the company could serve and broadened their niche from the market for vehicles to the lifetime needs of vehicle owners. Today the description "designer and marketer of automobiles" is more accurate. Ford's primary value-added is understanding customer requirements and positioning products to accommodate those needs. Ford concentrates on identifying market segments and shapes vehicles and services to fit them.

Case Studies Succeeding Online

The more value you create online, the more people visit your website.

In today's connected World, people evaluate effectiveness of an organization based on the value it creates online because it is more cost effective and reaches far more people much faster in the 24/7 way... More