Vadim Kotelnikov    

Customer Engagement

Why and How

   

Business e-Coach     Success 360

 

Why Customer Engagement: 5 Key Reasons

 

 

Kore 10 Tips for Customer Engagement

Eight Attributes of Corporate Success

Building a Customer-focused Website

Top 10 Tips

  • Make your website interactive. Engage customers and other visitors. Allow visitors to interact with you and others; host a discussion forum or start a blog it may encourage visitors to drop in more often... More

Lessons from Jack Welch

Behave Like a Small Company

Today's Realities

Today's Internet-empowered customers

Online customer engagement is a new trend. Corporate website, discussion forums or blogs, for example, are spaces where people can communicate and socialize in ways that cannot be replicated by any offline interactive medium. >>>

Engage Your Employees First

Great brands such as Southwest Airlines, Apple and IBM have achieved their success in part by focusing on employees first, and customers second. They put great effort into building employee engagement. They empower their teams to be proactive and solution oriented.

When employees are engaged they tend to also be happy and they do what all people do: they actively tell other people about what they are interested in. Engaged employees become brand advocates and reach out to and build engaged customers, and they are using social media tools to do this in ever increasing numbers. And customers are listening... More

Use Social Media  >>>

With the ubiquity of social media an organization's brand is being affected and influenced more than ever by what customers are saying about the brand. (not what the brand is saying about itself) And those customers are increasingly saying it using social media. Customers of all types (B2B and B2C) trust individual recommendations up to 5 times more than that which comes from the brand itself.

In other words, people trust other people, not brands. Employees are a natural and more easily trusted bridge between your company and your customers. Who knows more about your brand than the people who work for it?

Business e-Coach Innompics vs. Olympics

What differentiates Innompic Games from Olypmic Games is engagement of spectators in various creativity and fun contests. Internet spectators can both learn the art of Innovation Download PowerPoint presentation, pdf e-book the art of innovation, showcase their talents and win special prizes... More

 

 

Loving Customer Relationships

If you ignore your customers, they will very quickly ignore you, and leave.

If you focus more attention towards post-acquisition customer engagement, you will enjoy cumulative benefits: customer retention, the customer base, revenue and cash flow will keep increasing,  while the  pressure off acquisition as the sole driver of growth will be taken off... More