Sustainable Growth:

Institutional Excellence

Corporate Culture

Achieving Higher Results Through Sustaining Employees' Focus on What To Do and How To Do It

Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!







"A company's culture is often buried so deeply inside rituals, assumptions, attitudes, and values that it becomes transparent to an organization's members only when, for some reason, it changes." ~ Rob Goffee



Winning Corporate Culture

Inspiring Culture Shared Values Corporate Vision, Mission, and Goals Continuous Innovation Innovation-friendly Organization Inspirational Leadership: 10 Roles Vadim Kotelnikov Quotes Business e-Coach: Graphic Maps Inspiring People INSPIRING CORPORATE CULTURE: Shared Values, Inspiring Vision, Inspirational Leadership, Inspirational Environment, Relentless Innovation

Building a Team Culture

10 Action Areas

  1. Provide inspiring vision

  2. Define shared values

  3. Set stretch goals... More

5 Strategies for Creating a Culture for Innovation

Developing The Fast-Paced Flexible Culture

By: Michael Dell

  • Set a Common Goal. Mobilize your people around a common goal. Help them feel a part of something genuine, special, and important, and you'll inspire real passion and loyalty... More

10 Rules for Building a Great Business

  1. Create a winning organization.  Cultivate leaders. Create hot teams, inspire, energize, and empower employees. Create an adaptive organization. Build a growth culture. Search for synergies. Leverage diversity... More

3 Strategies of Market Leaders

  1. Innovation-friendly Organization and Growth Culture... More

Strategies for Building a Growth Culture

  • Emphasize the future, not the past... More

Transforming Your Business from Mediocre to Great

7 Principles

  1. Know what your business stands for and live those values... More


Main Subjects for Suggestions in Japanese Companies

  • Improvement in the working environment... More

Customer-driven Innovation

7 Practice Tips

  • Ingrain customer-driven innovation in your corporate culture and operations so deeply that is becomes a part of DNA of your company.... More

Transform Your Business into

An Innovative and Creative Culture


5 Strategies for Creating a Culture of Questioning

8 Attributes of Corporate Success

  1. Stress on the key business values... More

5 Keys to Building a Great Company

By: Narayana Murthy, Founder of Infosys

  1. Shared Values: A great company practices an enduring value system, and follows the finest system of corporate governance... More

Structuring a Strategic Alliance

10 Questions To Answer

  1. Do you have a collaborative culture?... More

Innovation Practice Tips


  • Break rules and "fail forward" so that change is part of the culture, and little setback is experienced... More

Freedom To Fail

Noble Failure


Organizing for Innovation: Three Aspects

  1. Corporate Culture

  2. Business Processes

  3. Organizational Structure... More

The Jazz of Innovation: 11 Practice Tips


Trend Spotting Tips

By IDEO – a World Leading Product Design Company

7 Ways To Improve Communication and Collaboration

By: Greg Jerralds

  1. Develop a "top-down" culture that encourages and rewards open communication and collaboration... More

What is Corporate Culture?

Culture refers to an organization's shared values, beliefs, and behaviors. In general, it is concerned with beliefs and values on the basis of which people interpret experiences and behave, individually and in groups.

Cultural statements become operationalized when executives articulate and publish the values of their firm which provide patterns for how employees should behave.

Firms with strong cultures achieve higher results because employees sustain focus both on what to do and how to do it.

9 Signs of a Losing Organization

  1. Discouraging Culture: no shared values; lack of trust; blame culture; focus on problems, not opportunities; diversity is not celebrated; failures are not tolerated; people lose confidence in their leaders and systems... More

Inspiring Culture

Do you want to encourage extraordinary performance from your people?  Do you want them to do great things? If yes, then you must create an inspiring corporate culture to inspire and energize them... More


Balanced Organization: 5 Basic Elements

Leadership (Fire):

 Case in Point  25 Lessons from Jack Welch

At General Electric (GE), corporate values are so important to the company, that Jack Welch, the former legendary CEO of the company, had them inscribed and distributed to all GE employees, at every level of the company.

The sum is greater than its parts at GE as both business and people diversity is utilized in a most effective way. A major American enterprise with a diverse group of huge businesses, GE is steeped in a learning culture and it is this fact that makes GE a unique company.

As Jack Welch puts it: "What sets GE apart is a culture that uses diversity as a limitless source of learning opportunities, a storehouse of ideas whose breadth and richness is unmatched in world business. At the heart of this culture is an understanding that an organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive business advantage."

25 Lessons from Jack Welch

Inspirational Leadership: 10 Roles

  1. Make business fun. As business today is about passion and creating new things, fun has become a big element in the business strategy of many highly successful businesses. Make fun an important part of your corporate culture to enable relentless innovation and create an inspiring culture. "What's really driving the new economy – and confounding the grand pooh-bahs of the old one – is that individuals are having a huge impact. And an awful lot of fun," writes Edward O. Welles in The Fun Factor. People should be happy at work and have fun. Encourage just-for-fun programs. "Find some humor in your failures. Don't take yourself so seriously. Loosen up, and everybody around you will loosen up. Have fun. Show enthusiasm – always,” advised Sam Walton, Founder of Wal-Mart... More

Articulate Your Vision

Creating a Culture for Innovation

By: Soren Kaplan

A common metaphor for culture is the iceberg. Icebergs float on top of the water and are visible to the eye, but beneath the surface they may extend hundreds of feet and can be significantly larger than what’s visible above water. As a metaphor for organizational culture, the part of the iceberg above the surface is the visible culture, including such things as the stated vision, mission and values, organizational charts, policies and procedures, and formal processes.

As we look beneath the surface, however, we find clues as to “the way things are really done around here” – norms, unwritten rules, shared assumptions, taken for granted beliefs, process workarounds and so on. What’s above the surface isn’t always consistent with what’s below. It’s what’s beneath the surface that really supports or inhibits organizational culture and the ability to innovate... More

Competitive Culture

Based on The Art of War, Sun Tzu

Competitive philosophy is described by Sun Tzu as "The Way" or "The Path." In business, it is called "corporate culture" or, as an focus, the "company mission." Your core as competitor is your competitive philosophy. A clear philosophy makes decision-making easier. Philosophy guides everything else you do in competition. Nothing is as important as having the right way of thinking. A competitor with a strong philosophy is a strong competitor. Understanding your competitor's philosophy allows you to predict them... More

7 Dimensions of Strategic Innovation

The Strategic Innovation framework weaves together seven dimensions to produce a range of outcomes that drive growth.

A company's Organizational Readiness may drive or inhibit its ability to act upon and implement new ideas and strategies, and to successfully manage operational, political, cultural and financial demands that will follow... More

Kaizen Culture

Kaizen, or continuous improvement, is an integral part of corporate culture. It requires continuous both conscious and sub-conscious thinking about improvements from everyone. Nurturing and effectively integrating Kaizen into corporate culture is not easy. It requires a sustained effort. But, as Toyota has demonstrated, it offers a more sustainable competitive advantage... More

Kaizen Culture: 8 Key Elements

Transitioning Your Company To a Lean Enterprise: 13 Tips

  • Begin with action in the technical system and then follow quickly with cultural change... More

8 Common Errors in Organizational Change Efforts

By: John Kotter

  • Neglecting to anchor changes firmly in the corporate culture... More

Cultural Intelligence

Cultural intelligence (CQ) is your capability to grow personally through continuous learning and good understanding of diverse cultural heritage, wisdom and values, and to deal effectively with people from different cultural background and understanding... More

Humorous Business Plan: How To Succeed In Innovation

Growth Risk: "The more you measure and motivate based on innovation, the less likely you will have a truly innovative culture." – Stephen Shapiro... More


Corporate Culture: Surface, Middle and Deepest Levels...

Two Sources of a Corporate Culture...

Adaptive Cultures...

Growth Culture...

Establishing a Relentless Growth Attitude...

Team Culture...

Cultural Intelligence...

Managing Cultural Differences...

Selected Culture Models and Their Limitations...

Kaizen: Building a Continuous Improvement Culture...

Creating a Culture for Innovation: 5 Steps...

Building an Innovation-adept Culture...

Communicating Culture...

Six Golden Rules...

Creative Leadership...

Transformational Leadership...

Letting the Best Idea Win...

Lessons from Jack Welch: Put Values First...

The 8 Stage Change Process...

Changing To a Team Culture...

Suggestion Systems...

 Case in Point  Dell Computer Corporation...

 Case in Point  Toyota...

 Case in Point  "The Circles of Silence"...

 Case in Point  South-West Airlines...

 Case in Point  SynerGetics...

 Case in Point  Canon...

 Case in Point  Uniliver...

 Case in Point  Fun4Biz...

 Case in Point  Innovarsity...

 Case in Point  "Golden Turkey" Award...








Inspiring Corporate Culture

Smart Corporate Leader

Leadership-Management Synergy

Business Architect

Inspirational Leadership

Inspirational Leadership: 10 Roles

3 Strategies of Market Leaders

Winning Organization

How To Transform Your Business Into an Innovative and Creative Culture

Innovation-friendly Organization

Guiding Principles To Liberate Employees from the Fear of Trying New Things

7 Tips for Eliminating Bureaucracy

The Toyota Way: 14 Principles


  1. Corporate Culture and Performance, John Kotter and James Heskett

  2. Results-Based Leadership, Dave Ulrich, Jack Zenger, and Norm Smallwood

  3. Hard-Core Management, Jo Owen

  4. Driving Growth Through Innovation, Robert B. Tucker

  5. Developing a Culture for Diversity, Chris Speechly and Ruth Wheatley

  6. Direct from Dell, Michael Dell with Catherine Fredman

  7. Managing Employee Performance, Richard S. Williams

  8. Corporate Culture and Performance, Kotter, J.P. and Heskett, J.L.

  9. Management, Fifth Edition, RichardL. Daft

  10. Leadership Style, Organizational Culture and Performance, Ogbonna, E. and Harris, L.C.