Content Marketing - winning approaches, examples, best practices

Content Marketing

A key component
of your
Digital Marketing
strategy

When I pioneered free Business e-Coach in 2001, I was obsessed with a burning desire to inspire super-creativity and innovation in my readers. It happened that I thus pioneered content marketing as well – unintentionally.

Purpose and Channels

Content marketing is to inspire business and loyalty from followers, visitors and buyers by delivering consistent, ongoing valuable content.

You can deliver valuable content through your own website, social media and partner websites.

Focus

Content marketing is focused not on selling, but on communicating with visitors, users, prospects and customers, connecting with people virtually, building trust and brand equity.

Content Marketing - value, format, interaction

Corporate website development: key elements and wise content strategy

Copywriting

Copywriting is a content production strategy and process focused on convincing the readers to take a specific action. The 'Midas touch' differentiate a great copywriter from a mediocre one.

Story-Writing Tip

As an inspirational educator, you can use this easy way to turn boring business rules to an interesting story

Great Story Writer: 7 Questions to Ask Yourself

KPI

When you're using social networks to drive traffic to your website, one of your most important KPIs (key performance indicator) is related to link clicks. Although if you want to build a community on a social network, setting a KPI for engagement stats is the best.

Social Media Marketing (SMM)

Instagram

How to Analyze Your Facebook Likes and Improve Engagement