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Copywriting
AIDA
Framework
Attention, Interest, Desire,
Action |
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AIDA is one of the most popular copywriting
frameworks that consists of 4 steps; Attention,
Interest, Desire, and Action.
This framework helps you to come up with copies that
lead users through all the steps from learning about
your product to acquiring it.
Attention
The first step is "Attention". Your headline must
inspire curiosity of your prospect and allow you to
introduce your product.
Interest
The second step is "Interest". Pique the prospects'
attention so they are compelled to keep reading.
Grow their interest in your product by nourishing
dreams and promising emotional and other benefits.
Desire
The third step is "Desire". Create a desire for an
opportunity to be seized or a need for fixing a
problem. This is where you let your prospects know
how your very product/service can benefit them or
solve their problems.
Action
The fourth step is "Action". In this last stage, you
motivate prospects to acquire your product. Inspire
the desired action by making a seductive offer or
simply telling the prospects what they should do
next to satisfy the desire.
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