people, create a true community.
❷ Prepare your
materials in a way that makes reading or talking
about your brand entertaining,
activities in such a way that it will give people an
opportunity to talk about your product or service
Interact with your
followers and fans.
❺ Show that you are
accessible by allowing people to ask questions and
❻ Address issues in a
❼ Provide people with
interesting, not just promotional;
Let other people shine –
almost every your fan is primarily a great fan of
him- or herself.
and get them to spread information about your
product or service to others in their communities.
❿ Remember that social media
is first of all
Coaching by Example: