PLIMAD: Plan, Imagine,
Plan your presentation focusing on
benefits the audience.
‽ What are your objectives?
selling a project idea?
To sell a
‽ What do you want to
say, to whom and
‽ Who is
your presentation aimed at?
‽ What would be the best
content of the presentation for the given objectives and audience?
to deliver that content?
You must approach
your audience with confidence
and curiosity. Plan an interactive opening using questions.
instance, you can start by asking participants to write down their
burning questions or to confirm the benefits that are important to them.
You can format your presentation like a story with a
tell a story to illustrate certain points, and ask listeners to guess
certain facts or data. Enliven your slides with pictures of people,
actions, products, or locations. Provide application opportunities.
Imagine people’s likely reactions to what
you say and how you say it.
Adjust your presentation to your audience