Vadim Kotelnikov    

Sales Presentation

Sell Twin Benefits: General and Specific


Business e-Coach    Success 360


Emfographics Actor: Julia Vostrilova Sell Benefits Unique Selling Proposition (USP) What Makes People Buy Sales Presentation: Sell Twin Benefits Sales Presentation: How To Make and Sell Benefits General and Specific



Knowing Customers

Customer Needs

What Makes People Buy   Deep Motivators of Consumers

Cultural Differences

Listening To Customers   Tips


Virtuoso Marketing

Emotional Marketing  >> Success Stories

Marketing To the Subconscious

Credibility Marketing

Differentiating With Different Types of People

Creative Marketing

Buzz Marketing  >> Success Stories

Customer Engagement   10 Tips


How To Make Effective Presentations

Understand EGA of Your Audience

First Impression

Steve Jobs: Sell Dreams and Emotional Benefits

3 Magical Phrases To Get People Listening

Public Speaker BEs and DON'T BEs

How To Sell Your Ideas To Decision Makers

Effective Format of Presentation

Venture Presentation    How To Make    8 Issues in 8 Minutes

Successful Salesperson

Natural Selling: 4 Principles, 5 Skills

Selling with NLP: 8 Steps of Active Listening

Selling (and Silence)

Question-based Selling (QBS)

The Power of Personal Charisma   How To Be Charismatic

Closing the Sale   Closing Techniques

Sell Benefits

Business is people; decision makers are individuals. They do care about their business, but they also care about their personal benefits.

Customer Value Proposition  >>>

Sell Benefits

People donít want to be sold, they want to find solutions to their problems and discover new opportunities.

Their decisions are driven mostly by emotions, subconscious mind and intuition.

Focus on Emotional Drivers

Customers like it when you talk about what's important to them. Tailor your marketing messages to their preferences and wants. When making a sales presentation, start with describing general benefits of your unique product and then emphasizing its specific benefits for each person in the room.

Impactful Presenter

Focus On Your Audience

Understand your customers so well so that you can show them how your offerings will:

  • Solve their problems; ease their pain; improve efficiency; save or make money

  • Simplify their lives; bring joy and fun

  • Create new opportunities for them; fulfill their dreams >>>

Synergistic Selling: 3 Components

Engage Your Prospects

Donítí sell, listen to what matters most to your prospects, listen to their emotions, and offer solutions and opportunities.

Empathetic Marketing

Engage the audience as much as you can. Talk less to them, talk more with them. Ask coaching questions Ė they engage, get your prospects to think, help them clarify their needs, wants, and goals. In addition, customer engagement helps you gain deeper customer insight and better understanding of what could meet their needs and make them buy your product.

The Power of Your Optimism

Optimism is a particularly powerful predictor of success in sales because optimistic salespeople take action, and continue taking action, even if their initial results are disappointing. As a result, optimists sell more and are less likely to quit.



Appeal To Subconscious Values and Motivators

Unconscious core values operate automatically largely out of our awareness. They are not specific to any particular situation. Being at the root of our perceptions, they color what we think or do in every situation. For most people, top subconscious values are self realization, security, sexual harmony, and adherence to tradition... More