Don't forget that
the purpose of your business
to help other people to
solve their problems.
Selling Is Problem Solving
Selling is not about you,
it is about whether you're right for your prospects.
People buy for their
reasons, not yours. They don't care how great you and your product are until
they understand how great you think they are. They don't care about your
objectives and problems, they wish you help them solve their problem.
"You demonstrate who you are, and people judge
and respond to you, based on your words, your actions and your
it all starts where? With a
thought! Everything starts with a
That's why thoughts are so powerful. That's why choosing how you think and
act will determine
how life responds to you and what you receive in life. So
the question you have to ask yourself is, are you in business for you or are
you in it for other people! You can discover the truth by answering the
following question. If your solution cannot solve someone's problem, is
there any reason for them to do business with you?" says Michael
Oliver, the author of
Create Customer Value: 10 Lessons from Konosuke Matsushita