Communication Skills:

Business Communication

Effective Presentation

What Makes an Audience Listen

Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Your 360 Achievement Catalyst!

Peter's Placebo: An ounce of image is worth of a pound of performance.

 

Select Your Content

Focus on your audience, not yourself tell them what they need to know, not all you know!

Body Language Eye Contact Effective Listening Presentations: How To Make a Presentation - Focus on your audience

Our Brain Cannot Accept a Message When It:

  • Lacks enough or the right kind of information

  • Has no frame of reference

  • Is unable to find a familiar hook to connect the new information to the current state of mind

  • Can't connect the parts of what it's hearing as it has not been provided with an overall presentation structure

Effective Format of Presentation

  • Motivational opening. You must make a powerful first impression, inspire and arouse curiosity. Promise to tell the audience how they can get something they want. Lift your visor. Grab attention with an interesting fact, a provocative question, a joke, a short anecdote, or an inspiring quotation.

  • Introduction. You must manage expectations. Before you begin your presentation, be sure your participants know what to expect. Set the tone and the theme. Tell them how they will benefit from listening to your presentation... More

 

How to Keep Your Audience Interested1

Your information has to be terrific and up-to-date. You have to prepare thoroughly. AND...if you don't pay attention to these items, you can lose the interest of your audience.

10 Essentials of Effective Communication

  1. Know your audience and match your message to their  audience.

  2. Understand perceptions and mental maps. If you wish your message to hit the target, make adjustment to the wind... More

 

How To Communicate Effectively Your Ideas to Others

Understand EGA of Your Audience

Effective Format of Presentation

How To Keep Your Audience Interested

How To Sell Your Ideas To Decision Makers

10 Effective Business Communication Tips

3 Magical Phrases To Get People Listening

Venture Presentation

Effective Venture Fair Presentation: 8 Issues in 8 Minutes

How To Make Effective Venture Presentation

Knowing People

Predicates Used by Visuals, Auditories, and Kinethetics

Analyze Your Audience

Think from your audience point of view try to understand your listener's level of understanding, their map of reality, and anticipate what they want to know. Once you know what your audience wants, you can figure out how to "sell" the benefits of your topic to them.

Understand EGA of Your Audience

Set Your Goal and Keep It Before You

Decide what it is you would like to happen as a result of your presentation. The four main goals of any communication are to inform, to request for an action, to persuade, and to build relationship. Decide which of these goals you are planning to achieve. Let your listeners know what you want them to do near the beginning of your talk and again at the end. Present your basic idea and give them an outline of your presentation that would lead you and your audience to the desired result.

Confidence is the Key Predetermine Your Mind To Success

That's the main secret of being a good presenter: you have to be confident to show confidence. You must be inspired by the deep belief in your cause. To have faith in yourself and your message, explore all phases of your subject and ask yourself how your talk will help the audience to get what they want. Careful preparation provides the solid ground you need to support your self-confidence. Tell yourself you can do it, that you are more qualified than any member of the audience to give this particular talk.

Do Your Homework

Research your topic speak about something you have earned the right to talk about through experience or study. Anticipate questions, and make sure you have the facts to answer them.

"Develop reserve power", advised Dale Carnegie, "assemble a hundred thoughts around your theme, then discard ninety... Always prepare so that you are ready for any emergency such as a change of emphasis because of the previous speaker's remarks or a well-aimed question from the audience in the discussion period following your talk... This will give you reserve power, the power that makes people sit up and take notice."

Seize every opportunity to practice no professional in any field performs without practicing. Remember, your time in front of a group is your showcase.

Plan the Parts of Your Presentation

List all points you plan to cover. Group them in sections and put your list of sections in the order that best achieves your objectives. Begin with the most important topics. When you put your talk together, keep in mind why your audience would want to hear what you have to say.

Plan Your Format and Delivery

How you give your talk can be more important than what you say. Whenever possible speak from an outline. If you have a formal written speech to deliver, use a marking system in the text to guide your delivery.

Making a Powerful First Impression

The audience will make decisions about you from your first appearance, your words and the sound of your voice. You can't make a first impression twice. Plan your opening sentences and practice them in front of a mirror. Use short sentences. Keep technical information at a minimum. Grab attention with a joke, an interesting fact, a short anecdote, a quotation, a positive statement, a provocative question... something designed to arouse curiosity and get the audience looking and listening to you.

Manage Expectations

Communication is a two-way street. Before you begin your workshop or presentation, be sure your participants know what to expect. They will arrive with some preconceived ideas. Your advance communication about your presentation needs to be clear to set the perceptions right so there is no confusion or disappointment... More

Keep Your Audience's Attention

Promise to tell the audience how they can get something they want.

Outline the agenda knowing your order increases attention.

Never take your audience for granted. People have very short attention span. Not more than 15% of their brain power is required to understand the language and grasp what you mean. Don't let the remaining 85% of their brain to do daydreaming. To keep your audience with you, you must build in new devices make your message visual, build anticipation, create a conversation cycle, use role-play practices to keep your listener's mind 100% occupied.

The sound of your voice makes a great difference. Practice projecting enthusiasm. People aren't going to be influenced by a lifeless voice. To hear yourself speak, record your voice during a phone conversation or practice your presentation using a tape recorder. Then make necessary changes.1

Do More than Lecture

There's nothing wrong with lecturing, as long as you realize the limitations. Lecturing is a way of presenting information verbally and is teacher/trainer focused. The facilitator speaks and the learners listen. Learners can become easily bored and inattentive.

Short lectures or verbal presentations of information need to be enhanced and supported with visuals and activities directly related to the information being presented. In the classroom, the teacher can complement his information by assigning extra study or independent practice. In a workshop, activities are more immediate small groups, games, buzz sessions, guided practice, role play, brainstorming. The idea is to engage the learners and stimulate them to participate in their own learning.

Provide for every type of learner visual, auditory and kinesthetic. Provide for everyone with things to see, hear and do. You'll stimulate your learners, whether in the classroom or meeting room. They'll enjoy it more, learn more and retain it longer.1

 

 
   

 

References:

  1. "The Presentation Tipster", Jan Noyes

  2. "Instant Speaking Success," Paul Evans

  3. "Effective Presentations," Click2Value

  4. Reprinted with permission from David Greenberg's Simply Speaking, Inc. 1-888-773-2512 or 404-518-7777 http://www.davidgreenberg.com david@davidgreenberg.com