Analyze Your Audience
Think from your audience point of view
– try to understand your listener's level of understanding, their
map of reality, and anticipate what they want to know. Once you know
what your audience wants, you can figure out how to
your topic to them...
Selling Is Problem Solving
Understand EGA of Your Audience
Set Your Goal and Keep It Before You
Decide what it is you would like to happen as a
result of your presentation. The
four main goals of any communication are to inform, to request for an
action, to persuade, and to build relationship. Decide which of these goals
you are planning to achieve. Let your listeners know what you want them to
do near the beginning of your talk and again at the end. Present your basic
idea and give them an outline of your presentation that would lead you and
your audience to the desired result.
Confidence is the Key –
Predetermine Your Mind To Success
That's the main secret of being a good
presenter: you have to
be confident to show confidence. You must be
inspired by the deep belief in your cause. To have faith in yourself and
your message, explore all phases of your subject and ask yourself how your
talk will help the audience to get what they want. Careful preparation
provides the solid ground you need to support your self-confidence. Tell
yourself you can do it, that you are more qualified than any member of the
audience to give this particular talk.
Do Your Homework
Research your topic –
about something you have earned the right to talk about through experience
or study. Anticipate questions, and make sure you have the facts to answer
"Develop reserve power", advised
"assemble a hundred thoughts around your theme, then discard ninety...
Always prepare so that you are ready for any emergency such as a change of
emphasis because of the previous speaker's remarks or a well-aimed question
from the audience in the discussion period following your talk... This will
give you reserve power, the power that makes people sit up and take notice."
Seize every opportunity to practice
– no professional in any field performs without
practicing. Remember, your time in front of a group is your showcase.
Plan the Parts of Your
List all points you plan to cover. Group them
in sections and put your list of sections in the order that best achieves
your objectives. Begin with the most important topics. When you put your
talk together, keep in mind why your audience would want to hear what you
have to say.
Plan Your Format and
How you give your talk can be
more important than
what you say. Whenever possible speak from an outline. If you
have a formal written speech to deliver, use a marking system in the text to
guide your delivery.
Making a Powerful First
First impressions last. The audience will make decisions about you from
your first appearance, your words and the sound of your voice...
Communication is a two-way street. Before you
begin your workshop or presentation, be sure your participants know what to
expect. They will arrive with some preconceived ideas. Your advance
communication about your presentation needs to be clear to set the
perceptions right so there is
no confusion or disappointment...
Keep Your Audience's
Promise to tell the audience how they can get
something they want.
Outline the agenda – knowing your order
Never take your audience for granted. People
have very short attention span. Not more than 15% of their brain power is
required to understand the language and grasp what you mean. Don't let the
remaining 85% of their brain to do daydreaming. To keep your audience with
you, you must build in new devices – make your message visual, build
anticipation, create a conversation cycle, use role-play practices – to keep
your listener's mind 100% occupied.
The sound of your voice makes a great difference. Practice projecting
enthusiasm. People aren't going to be influenced by a lifeless voice. To
hear yourself speak, record your voice during a phone conversation or
practice your presentation using a tape recorder. Then make necessary
Do More than Lecture
Short lectures or verbal presentations of
information need to be enhanced and supported with visuals and activities
directly related to the information being presented. In the classroom, the
teacher can complement his information by assigning extra study or
independent practice. In a workshop, activities are more immediate
groups, games, buzz sessions, guided practice, role play,
The idea is to engage the learners and stimulate them to participate in
their own learning.
Provide for every type of learner –
visual, auditory and kinesthetic. Provide
for everyone with things to see, hear and do. You'll stimulate your
learners, whether in the classroom or meeting room. They'll enjoy it more,
learn more and retain it longer.1