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Artistic
Storytelling
Artistic story telling is a must-have skill of a
modern public speaker. Studies have shown that
telling a story makes information way
more memorable. Prospects are 20+ times
more likely to remember a
fact when it has been wrapped in a
story. Stanford’s
Graduate School of Business found that when people
listened to pitches, either containing facts and
figures or a story, only 5% recalled a statistic,
but 63% remembered the stories.
→
View 90-second
video of the World Best
Artistic Storyteller
contest winner |
Some negative qualities of
a speaker may create and environment in which people don't want to
listen further to such a person |
Certain positive personal qualities immediately
capture people and make them want to
listen to your message |
Don't Be |
Be |
Formal and stuffy
Closed and false
Pompous and/or patronizing
Monotonous and/or lethargic
Vague, complex, or irrelevant
Unsure,
nervous, or hyper-intense |
Warm, friendly,
charismatic, open
Passionate,
enthusiastic, and
inspiring
Exciting,
creative,
energized,
interesting
Authentic ,
honest
knowledgeable
Witty
storyteller (example)
Focused,
organized,
confident |
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