Winning Customers

Customers for Innovations

Risks Perceived by Customers

Know What Customer Concerns and Objections You May Have To Deal With

Business e-Coach   Success 360   Emfographics

Vadim Kotelnikov, founder of 1000ventures - personal logo    Kore 10 Tips    One World, One Way, icon, logo



Selling Is Problem Solving

Sell Benefits

Customer Care

Impactful Presenter

Empathetic Marketing

Emotional Drivers

Customer Success 360 Download PowerPoint presentation, pdf e-book

Differentiation Strategies

Great Slogan

Customer Value Proposition

Virtuoso Marketing  Download PowerPoint presentation, pdf e-book

Social Media Marketing: 10 Tips

Empathetic Marketing

Emotional Marketing

Buzz Marketing

Synergistic Selling

Overcoming objections is a key skill of a salesperson >>>

What these objections could be?

Ted Roselius in his article "Consumer Ranking of Risk Reduction Methods" suggests that consumers may perceive, both consciously and subconsciously, many different types of risks in buying and consuming a product:

  • Functional risk: The product does not perform up to expectations

  • Physical risk: The product poses a threat to the physical well-being or health of the user or others

  • Financial risk: The product is not worth the price paid

  • Social risk: The product results in embarrassment from others

  • Psychological risk: The product affects the mental well-being of the user

  • Time risk: The failure of the product results in an opportunity cost of finding another satisfactory product.




  Customer Value Creation: Yin-Yang Strategies Download PowerPoint presentation, pdf e-book


Create Customer Value: 10 Lessons from Konosuke Matsushita


Creating Sustainable Profits: 9 Questions To Answer


Knowing Customers

Top 10 Subconscious Values

Customer Needs    What Makes People Buy

Deep Motivators of Consumers

Marketing Strategies

Credibility Marketing    Creating Customers

Core Marketing Message (CMM)

Customer Value Proposition

Marketing To the Subconscious

Sales Success

10 Key Skills of a Successful Salesperson

Selling by Coaching    Question-based Selling

Selling by Active Listening    Closing the Sale

Systems Selling

How To Sell Your Ideas To Decision Makers