The most important mission for a
Japanese manager is to develop a healthy relationship with his
employees, to create a
family-like feeling within the corporation, a
feeling that employees and
managers share the same fate. We will try
to create conditions where persons could come together in a spirit
teamwork , and exercise to their
heartís desire their technological capacity.
There is no secret ingredient or hidden formula responsible for
success of the best Japanese companies.
American system of management, in my opinion, relies too much on
outsiders to help
make business decisions, and this is because of the insecurity
decision makers feel in their jobs, as compared with
most top Japanese corporate executives.
A company will get nowhere if all of
is left to
Management of an industrial company
must be giving targets to the engineers constantly; that may be the
most important job management has in dealing with its engineers.
We want everybody to have the best
facilities in which to work, but we do not believe in posh and
impressive private offices.
The company must not throw money away
on huge bonuses for executives or other frivolities but must share
its fate with the workers.
Carefully watch how people live, get an intuitive sense as to
what they might want and then go with it. Donít do
I knew we needed a weapon to break
through to the U.S. market, and it had to be something
something that nobody else was making.
Surprise To Win:
vs. Red Ocean Strategy
promotion alone will not sustain a bad product or a product that is
not right for the times.
Dealing with Failure
Donít be afraid to make a mistake.
But make sure you donít make the same mistake twice.
The important thing in my view is not to pin the blame for a
mistake on somebody, but rather to
find out what caused the
In all my years in business I can recall very few people I have
wanted to fire for making mistakes.
learn by imitating, as children, as students, as novices
in the world of business. And then we grow up and learn to blend
abilities with the rules or principles we have
If you go through
life convinced that your way is always best,
all the new ideas in the world will pass you by.
The investor and the employee are in
the same position, but sometimes the employee is more important,
because he will be there a long time whereas an investor will often
get in and out on a whim in order to
make a profit.
7 Routes to
What we in industry learned in dealing with people is that
people do not work just for money and that if you are trying to
money is not the most effective tool.
I have always made it a point to know our employees, to visit
every facility of our company, and to try to meet and know every
You can be totally rational with a
machine. But if you work with people, sometimes logic often has
to take a backseat to understanding.
I believe one of the reasons we went through such a remarkable
growth period was that we had this atmosphere of free
We want to keep the company
happy, and we want to keep them
on the job and
I believe people work for
satisfaction. I believe it is a big
mistake to think that money is the only way to compensate a
person for his work. People need money, but they also want to be
happy in their work and proud of it.
I established the rule that once we hire an employee, his
schools records are a matter of the past, and are no longer used
to evaluate his work or decide on his promotion.
The key factor in industry is
There are three creativities:
creativity in technology, in product planning, and in
marketing. To have any one of these without the others is self
defeating in business.
management standpoint, it is
very important to know how to unleash people's inborn
My concept is that anybody has
creative ability, but very few people
know how to use it.
My solution to the problem of
unleashing creativity is always to set up a target.
Morita (1921 - 1999, Tokyo) was a Japanese businessman and co-founder of Sony
Morita was awarded the Albert Medal by the United Kingdom's Royal
Society of Arts in 1982, the first Japanese to receive the honor. Two years
later, he received the prestigious National Order of the Legion of Honor, and in
1991, was awarded the First Class Order of the Sacred Treasure from the Emperor
of Japan. In 1993, he was awarded an honorary British knighthood (KBE). Morita
received the International Distinguished Entrepreneur Award from the University
of Manitoba in 1987.