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What is Management?
Management is more art than
science. Managing is working with and through other people to accomplish the
objectives of both the organizations and its members.
Management consists of:
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the rational assessment of a situation and
the systematic selection of
goals and purposes (what is to be done);
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the systematic
development
of strategies to achieve these goals;
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the marshalling of the required resources;
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the rational design, organization,
direction, and control of the activities required to attain the selected
purposes; and finally,
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the
motivating and
rewarding of people to do the work.
Difference Between
Effectiveness and Efficiency
There is vital distinction between
effectiveness and efficiency:
Main Business Purpose
"Enterprises are paid to create
wealth...
The only valid definition of business purpose: to create a
customer... The foundations have to be
customer values and customer decisions. It is with those foundations
that management policy and management strategy increasingly will have to
start."2 Therefore customer values and decisions are the starting
point for the actual practice of management, its policy and
strategy.
Corporate Leader
As a
corporate executive of your firm, you
have a critical responsibility for the direction and successful operation of
all business units within your organization.
Corporate leadership involves a complex set of
issues that demands a certain cross-unit expertise, which seldom is achieved
through management experience at the business-unit level. You must search
for
synergies and explore achievements
that are possible at the corporate level through cross-unit activity and the
development of entirely new growth opportunities...
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Inspirational Leadership: 10 Roles
Inspirational leaders create an
inspiring
culture within their organization. They supply a shared
vision
and inspire people to achieve more than they may ever have dreamed possible.
They are able to articulate a shared vision in
a way that inspires others to act.
People do what they have to do for a
manager, they do their best for an inspirational leader...
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Strategic Management
Strategic management is not a task, but a
rather a set of managerial skills that should be used throughout the
organization, in a wide variety of functions.
Strategic cross-functional
management is central to capitalizing on functional excellence, and in order
for functional specialists to make the greatest possible contribution,
managers must take a broader view of their functions and understand how they
fit into the web of the organizational processes and, ultimately, into the
overall
strategy.
The ability to
implement strategies is one of the most valuable of all managerial
skills. Managers intent on implementing strategy must coordinate a broad
range of interconnected efforts aimed at transforming intentions into
action...
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Leadership – the New
Managerial Task
In the
new era of rapid changes and
knowledge-based enterprises, managerial work becomes increasingly
a
leadership task. Leadership is the primary force behind successful
change. Leaders
empower employees to act on the
vision. They execute through inspiration and develop
implementation capacity networks through a complex web of aligned
relationship...
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Leadership-Management Synergy
To maximize your long-term success you should
strive to be both a manager and a
leader and to
synergize their functions. Merely
possessing management skills is no longer sufficient for success as
an executive in
today's business world. You need to understand the differences between
managing and leading and know how to integrate the two roles to achieve
organizational success...
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Leadership and Management
Coaching – New Managerial
Task
Effective managers need to coach.
Coaching aims to enhance the performance and learning ability of your
employees.
Coaching at work involves
providing feedback,
effective questioning
and consciously matching your managerial style to the player's readiness to
undertake a particular task12.
The coaching approach, a
generosity, born of maturity, opens the door to a new way of interfacing
with your organization, and makes people want to follow your lead,
accomplish your mutual goals.
"The more you give in terms of coaching,
mentoring, empathizing - the more you will achieve in terms of measurable
business goals."11
Managers will find some coaching skills easy to integrate because they're
either experienced in using them or they innately have this skill.
However, there will be skills that they find difficult to put into practice
and they need their own coach to best support them with this.25...
More
Managing in the New Era of
Rampant Change, Knowledge Enterprise, Pervasive Globalization, and
Increasing Complexity
Rapid
change that is sweeping through every aspect of business today prompts
you to rethink the way you do things. Although the
traditional management model has
evolved quite a bit, it is still geared to a rigid structure and command-and
control mentality. This model was well tailored to an environment where
change was slow and evolutionary rather than rapid and revolutionary. It
helped organize processes and foster a sense of accountability, order, and
discipline. What it lacks is flexibility making the company irresponsive to
continuous external and internal changes. We have reached a limit to what
can be accomplished using traditional management approaches, but by changing
the way we manage, that constraint can be removed. This is not to say that
the basics of traditional management should be ignored, but they are just
not enough to get the job done any more.17
To
compete successfully in the global arena, you must create new act as an
entrepreneur and create new business
models – rethink, re-plan,
strategize,
innovate,
and learn
continuously. Once reliable guides for managerial action no longer exist.
"In an environment virtually bereft of the old rules of conducting business
there is no safety net. Every process, procedure, rule of thumb, and
standard ratio is being challenged, reengineered, and morphed into a new
form".11
This fundamental change has brought a daunting new reality to the challenge
of growing and managing businesses.

Case in Point
7-Part Competitive
Strategy of Microsoft
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