Venture Management

Venture Management versus Traditional Corporate Management

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!



Traditional Management

Venture Management

Used in

Lifestyle Corporations

High-Growth Ventures

Building Business Around

Competence-driven idea

Opportunities: customer-driven idea or a new technology

Market Focus

Serving established customers

Entering emerging market that has yet to be recognized and exploited


Quite predictable

Quite unpredictable


Willingness to sacrifice speed for thoroughness

Speed is above all; must be first to market

Success Measure


Market capitalization

Market Research

Analysis, review, methodical consideration of facts.

"Living the data", agility, experimentation, adaptation, and rapid response

Management Attitude

Dedicated to delivering an operating plan

Dedicated to identifying and adapting to unmet, unserved customer needs

Management Style

Thorough planning and plan implementation; incremental logic of strategic improvement

Driven by imagination and faith; chaotic; always ready to adapt rapidly and change

Core Competence

Performing core manager's functions

Ability to move quickly from idea to product to market


Responsibility and control

Anarchic, demands space for action

Risk Management

Reason, caution, predictability, avoiding failure at almost any cost

Experimenting, adapting, failing, and experimenting again

Change Management

Formal procedures

Turning 180 degrees at top speed, and resuming cruising speed



Risk-reward structure

Decision Making

Slower; corporate approval procedures to be followed

Faster; entrepreneur is the key decision maker

Funding Source

Annual plan

Venture capital

Financial Focus


SMART EXECUTIVE (Ten3 Mini-course)

Cash flow






Define which managerial approach traditional or venture management is more suitable for your organization

In today's innovation driven economy, many CEOs act as though they want all their people to be entrepreneurs. However, a verbal statement only is not enough corporate environment and conditions favoring creation of new ventures need to be established. To check how entrepreneur-friendly your corporate environment is, answer the following question.

If your established organizational procedures create a barrier to achieving your immediate objective, would you rather:

  • sacrifice the objectives and do the things right, or

  • sacrifice the procedures and do the right things?

Or, if your strategic objective cannot be achieved because of restrictive organizational procedures, would you change revolutionary  the procedures or sacrifice the strategic objective? Or, try not to sacrifice anything and find a solution "outside the box" by outsourcing some critical functions?

Entrepreneurial Leader: 4 Specific Attributes


Would-Be Entrepreneur

Reality Check

SWOT Analysis for a Start-Up Venture


Venturepreneur: 8x8 Winning Habits

Entrepreneurial Success

Venture Planning Checklist

Venture Planning Chart

Startup Company

Start-up Capital Formation Process

Start-up Business Plan

Five Tips for Internet Startups

Indiaco's Milestone Program

What Changes as Company Grows


Venture Management

Venture Management Laws

5 Critical Success Factor for New Ventures

Venture Financing

Step-by-Step Guide To Venture Financing

Venture Map to Financing

Strategies of Market Leaders

Venture Strategies

Venture Investing

Venture Acquisitions

Internal Start-ups


Radical Innovation

Radical Project Management (RPM)



  1. "Venture Catalyst", Donald L. Laurie

  2. "Project Manager's MBA", C.E.Graham

  3. "High Tech Start Up", John L. Nesheim