22 Immutable Laws of Marketing
Why Should You Strive To Become a Market
It's better to
be the first than it is to be
was the first to submit its video to the World
contest and became the model for others
Being first in any
is going to give you
the edge –
being first comes from
breaking rules and
being fast. It's much
get into the mind of consumers first than try to convince people
you have a better product or service than the one that did get there first.
Once you are first
and get the consumers to buy your
brand, often they won't bother to switch.
People tend to
stick with what they've got.
PowerPoints for Teachers:
Being a little ahead of
your opponent, often provides greater advantage than superior numbers or
The Art of
The Art of
changing very fast.
Big will not beat small anymore.
It will be the
fast beating the slow.
Winning in business are
Whether you company small or big, place a really big premium on
Since its early days, pir company’s motto was, “Move
Improvements are always made to product/service
but the first in has a head start. Once you are the leader, a position
mostly gained by being first, it is pretty hard for
competitors to dislodge you, as long as you
keep your products up to date and of comparable
Further, the first in to the market has the opportunity to
brand name adopted as the generic category
the Founder of
to create a
civilizational breakthrough and to build
IG as a relentless global
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