Winning Customers

Fast to Market

Marketing: The Law of Leadership

Enriched executive summary of

22 Immutable Laws of Marketing

Al Ries and Jack Trout



It's better to be the first

than it is to be better.



 The Law of:

Category    Ladder    Duality    Perception


  Surprise To Win: 3 Strategies Download PowerPoint presentation, pdf e-book

Blue Ocean vs. Red Ocean Strategy

Why Should You Strive To Become a Market Leader?

Being first in any category is going to give you the edge being first comes from breaking rules and being fast. It's much easier to get into the mind of consumers first than try to convince people you have a better product or service than the one that did get there first.


Improvements are always made to product/service inventions and innovations Download PowerPoint presentation, pdf e-book but the first in has a head start. Once you are the leader, a position mostly gained by being first, it is pretty hard for competitors to dislodge you, as long as you keep your products up to date and of comparable quality >>>

3Ss of Winning in Business

Further, the first in to the market has the opportunity to have its brand name adopted as the generic category name >>>  Innompic Games icon

Once you are first and get the consumers to buy your brand, often they won't bother to switch. People tend to stick with what they've got >>>