Being first in any
is going to give you
the edge –
being first comes from
breaking rules and
being fast. It's much
get into the mind of consumers first than try to convince people
you have a better product or service than the one that did get there first.
Improvements are always made to product/service
but the first in has a head start. Once you are the leader, a position
mostly gained by being first, it is pretty hard for
competitors to dislodge you, as long as you
keep your products up to date and of comparable
Winning in Business
Further, the first in to the market has the opportunity to
brand name adopted as the generic category
Once you are first
and get the consumers to buy your
brand, often they won't bother to switch.
People tend to
stick with what they've got.