People want to buy from companies with
good names. To achieve an identity in the market place, the
selection of a
brand name should be treated as a live-or-die
Below are some consideration in choosing a name:
The name should not be generic, it
should be remarkable.
Simple is better than complicated.
Shorter names are better than longer ones.
Light, upbeat and cheerful names are better than heavy, pretentious
and bland names.
The corresponding domain name for your
website must be available for
Having the right name is as important as having the right
well differentiated name helps your product to
stand out from the
pack and be noticed. Good names instantly communicate the
distinctive feature of a product, trigger emotions and create an
WOW Principle and 7 Features
You can also tell what your product is or does within the name
itself; you can suggest or state the key
benefits. In retail sector,
products often achieve a high level of recognition when named for a
person and accompanied by an image of that person. When possible,
your product name should also say something about the product, for
example, ‘Paco’s Spellbinding Guitars’.