Fast Company

Fast Thinking


Spotting Trends

Taking Advantage of Change and Converting Risks into Opportunities

Vadim Kotelnikov advice quotes  

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Vadim Kotelnikov




Trend versus Fad

  • Fad is very visible, but is goes up and down in a big hurry.

  • A trend is almost invisible, but it's very powerful over the long term.

Becoming a Master Trend-Spotter Include1

  • Understanding the drivers of change

  • Getting a clue

  • Looking for new combinations

  • Developing a sense of taste

Dangers of Working with Trends3

  • Extrapolation: Many companies jump to conclusions about how far a trend will go

  • Measuring Future by the Present: The common practice is to assume that the future will be a replay of the present.

Trend Spotting Tips


Six Tips for Developing Your Anticipation Skills

Visualize the Future and a Make a Contrastive Analysis... More

7 Dimensions of Strategic Innovation

  • Industry Foresight understanding emerging trends... More

Be the First

While you cannot predict the future, you can get a handle on trends, which is a way to take advantage of change and convert risks into opportunities. The ability to spot trends before others is vital if you want to think faster and thus be ahead of your competition.

Surprise To Win: 3 Strategies

3Ss of Winning in Business

"Predicting the Future"

"The future belong to those who see it first, or most clearly." ~ John Kay 

There is a big difference between "predicting the future" and "taking a chance" on the future. "No one can predict the future with any degree of certainty; nor should marketing plans try. But the closer you can get to the consumer, the more likely you are to succeed," says Al Ries.3

Customer Care

Empathetic Marketing

Outside-In Company

Taping your resources of analytical, systemic and outside-the-box thinking, understand what's going in the real world look at your business from outside in and ask these searching questions relentlessly6:

  • What's happening in your marketplace?

  • How the needs are changing?

  • What's causing the changes?

  • Where are the resulting opportunities?... More

Jack Welch's 5 Strategic Questions

Case Studies Bratz Dolls

The developers of the Bratz dolls identified a trend among youngsters ‒ admiring cool looking people. They created dolls that look very different from the classic Barbie dolls. The result was a great success.

Creating Sustainable Profits: 9 Questions To Answer



Business e-Coach KoRe 10 Innovative Thinking Tools

The Kore 10 Metaphoric Tools help you invent new things, anticipate market shifts and your opponents' moves, find creative solutions to a complex problem design a synergistic innovation strategy... More




  1. "It's Not the Big that Eat the Small... It's the Fast that Eat the Slow", Jason Jennings and Laurence Haughton

  2. "Strategy and the Delusion of Grand Designs", John Kay

  3. "The 22 Immutable Laws of Marketing in Asia", Al Ries, Jack Trout and Paul Temporal

  4. "The Art of Innovation", Tom Kelley with Jonathan Littman

  5. "Every Business is a Growth Business", Ram Charan and Noel. M. Tichy

  6. "Kaizen - The Key to Japanese Competitive Success", by Masaaki Imai

Create Customer Value: 10 Lessons from Konosuke Matsushita