Grow as a better
Futures Thinking is a method for informed
reflection on the major changes that will occur in the next 10 or more years in
the target area. Futures Thinking uses a multidisciplinary approach to identify
the dynamics that are creating the future and anticipate major change and
opportunities that are likely to transform the marketplace.
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Futures Thinking smoothes the transition toward a
positive future by creating an environment for deeply informed decision-making
with a sustainable balance between short- and long-term goals.
By making Futures Thinking a habitual part of your
thought process in your business you’ll be able to anticipate the future and
make better and faster decisions as you move towards it or create it.
Futures Thinking Questions
game-changing innovations might stem from today’s signals
of change if they become mainstream?
Which components of
customer value that are
important today will continue to be so and which will become obsolete?
What challenges we may face when we start creating futuristic
and user experiences? ...
Futures Thinking and Design Thinking
Futures thinking can feed into
Divergent and convergent phases of the Futures Thinking process produce a series
of scenarios, which illustrate multiple options for what the future might be. The end-point of the Futures Thinking process can be
seen as the starting point for the
Design Thinking process.
You can then create product concepts and designs for any one of these future