Why Strategic Thinking?
Strategic thinking is a means of introducing a
radical innovation or change into
an evolutionary process.
leaders accelerate or guide evolution by taking it to a new level.
Competition and co-evolution between perceptions, ideas, and paradigms can
be managed and designed to test
business models and ensure that they are robust before and during
The basic approach of strategic thinking is
market and customer focus. In
the new era of rapid change and
unparalleled opportunity, the profitable and
will go to the companies whose leaders can see possibilities beyond their
traditional served markets.
Today, innovative business leaders and most
strategy experts do not regard strategy as planning but rather as thinking. "In a world in which unexpected change is a rule, you cannot foresee the
future in any meaningful way of make plans for the realization of a detailed
long term strategy."1
Taking a Strategic Position
In an Uncertain World
Strategic thinking starts with identifying
changes and taking a strategic position...
Value Innovation – the Mindset
and Strategy of Market Leaders
Surprise To Win: 3
Why do some companies achieve sustained high
growth in both revenues and profits? In a five-year study of
high-growth companies and
their less successful competitors, researches7 found that the
answer lies in the way each group approach
3 Strategies of Market
The difference in approach was not a matter of managers choosing one
analytical tool or planning model over another. The difference was in the
companies' fundamental, implicit assumptions about
The less successful companies took a conventional approach: their strategic
thinking was dominated by the idea of
ahead of the competition. In stark contrast, the high-growth companies
paid little attention to matching or beating their rivals. Instead, they
sought to make their competitors irrelevant through a strategic logic called