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Strategic Project Management (SPM) vs. Conventional Project Management

 

 

 

Vadim Kotelnikov

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Tony Grundy and Laura Brown, the authors of the book Strategic Project Management, list the following differences between the two approaches:

 

 

 

 

Conventional

Strategic

Link with business strategy

direct and explicit

vague and distant

Project definition

usually portrayed as a 'given'

highly flexible, creative, depending on options

Project planning

follows on directly from project definition

only done once a project strategy is set

Attitude to detail

absolutely central – it is all about control

important but only in context – tries always to see the big ('helicopter') picture

Importance of stakeholders

emphasis on formal structures: project manager, team, sponsor

far-reaching stakeholder analysis – requires continual scanning

The importance of uncertainty

coped with through critical path analysis (after activity planning)

uncertainty analysis done first, then activities planned

 

Slides

 

Strategic Management

 

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AI Overview

 

 

 

   

How does SPM differ from traditional project management?

Strategic Project Management (SPM) and traditional project management share fundamentals (planning, execution, control), but SPM elevates the granularity and purpose of projects to drive strategic outcomes.

Here are the core differences:

Objective and purpose

Traditional PM: Deliver a project on time, within budget, and to scope/quality specifications.

SPM: Ensure every project contributes to the organization’s strategic goals and creates measurable business value, beyond just delivering the project outputs.

Alignment and selection

Traditional PM: Projects are initiated based on internal requests, stakeholder needs, or compliance requirements, with emphasis on feasibility and risk.

SPM: Projects are selected, prioritized, and sequenced based on strategic impact (ROI, competitive advantage, market growth, risk mitigation) and how well they advance the strategic roadmap.

 

 

 

 

Portfolio perspective

Traditional PM: Focuses on individual project success metrics.

SPM: Views projects as an interconnected portfolio. Decisions consider resource balance, dependencies, and the cumulative effect on strategy, with ongoing realignment as strategy evolves.

 

 

   

Benefits realization and value focus

Traditional PM: Benefits are often defined at project start but may be loosely tracked after delivery.

SPM: Emphasizes benefits realization planning, measurable value outcomes, and post-implementation tracking to confirm strategic impact (e.g., revenue uplift, cost savings, customer metrics).

 

 

 

 

Governance and decision rights

Traditional PM: Governance tends to be project-centric with a focus on scope, time, cost, and quality.

SPM: Governance includes strategic review bodies (executive sponsor councils) that re-prioritize, reallocate resources, or pivot programs to stay aligned with strategic objectives.

 

 

   

Time horizon and adaptability

Traditional PM: Follows a fixed plan with changes managed through scope and change control.

SPM: Acknowledges that strategy evolves. The approach is more adaptive, with frequent portfolio reassessments and dynamic re-planning to maintain strategic alignment.

Metrics and measurement

Traditional PM: Success metrics are schedule, budget, scope, and quality.

SPM: Adds strategic metrics like strategic fit score, portfolio contribution, value realization metrics, time-to-strategy impact, and risk-adjusted value.

Stakeholder engagement

Traditional PM: Stakeholders focus on delivering the product or service.

SPM: Stakeholders span the C-suite and business units, with emphasis on communicating strategic alignment, synergy innovation, and the portfolio’s impact on strategic goals.

Lifecycle and artifacts

Traditional PM: Project lifecycle artifacts include charter, schedule, risk register, etc.

SPM: In addition to traditional artifacts, there are strategic alignment maps, benefits maps, a dynamic portfolio backlog, and strategy-to-execution traceability matrices.

Resource governance

Traditional PM: Resources allocated to projects based on project plans.

SPM: Resources are allocated based on strategic priorities and long-term capacity; reallocation of resources is possible in response to shifts in strategy or market conditions.

 

 

 

 

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Change Management

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Slides

 

Change Management A-to-Z

 

Notes