Surprise To Win: 3 Strategies Download PowerPoint presentation, pdf e-book


The concept of Blue Ocean Strategy was developed by W. Chan Kim & Renee Mauborgne


Strategic Management Blue Ocean Strategy Competitive Strategies Creating Customers Blue Ocean Strategy Value Innovation Venture Strategies BLUE OCEAN STRATEGY vs. Red Ocean Strategy





The Six Principles of Blue Ocean Strategy

The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks.



Risk Factors

Formulation Principles


Reconstruct market boundaries

Search risk

Focus on the Big Picture, not the numbers

Planning risk

Reach beyond existing demand  >>>

Scale risk

Get the strategic sequence right

Business model risk

Evaluation principles


Overcome key organizational hurdles

Organizational risk

Build execution into strategy

Management risk


10 Commandments of Innovation Download PowerPoint presentation, pdf e-book


Value Innovation

Blue Ocean Strategy is about revolutionary value innovation >>>

It helps you create customers and stand out from the competition >>>

Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers.

Creating Sustainable Profits: 9 Questions To Answer

Cost savings are made by eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered. Over time, costs are reduced further as scale economies kick in due to the high sales volumes that superior value generates... More

Red Ocean Strategy

In the red ocean (Head-To-Head competition area), differentiation costs because firms compete with the same best-practice principle. Here, the strategic choices for firms are to pursue either differentiation or low cost.

The focus is on rivals within an industry, competitive position within a strategic group; better serving the buyer group, maximizing the value of product or service offerings within the bounds of its industry, and adapting to external trends as they occur.

Competitive Strategies: 2 Types

Corporate Strategy: 2 Logics Download PowerPoint presentation, pdf e-book

Blue Ocean Strategy

In case of revolutionary value innovation (radical innovation), the strategic aim is to create new best-practice rules by breaking the existing value-cost trade-off and thereby creating blue ocean.

3Bs of Strategic Creativity

To define a blue ocean strategy, you should look across alternative industries, look across strategic group within industry, redefine the industry buyer group, look across to complementary product and service offerings, and participate in shaping external trends over time. You need to stand apart in the marketplace. So, your strategy must deviate from me-too-ism, and your value curve must diverge from industry standards.



Venture Strategies and Blue Ocean Strategy

"We don’t have a traditional strategy process, planning process like you’d find in traditional technical companies. It allows Google to innovate very, very quickly, which I think is a real strength of the company." ~ Eric Schmidt

“Blue Ocean Strategy” has a lot in common with the well-known term “Venture Strategy.” Venture strategies have been being practiced by many market leaders for decades. There are some difference between “Venture Strategies” and “Blue Ocean Strategies”. Venture strategies deal specifically with technology innovation that must be brought to the market very fast.

"Blue Ocean Strategy" talks about value innovation in general; speed-to-market is not emphasized.

Innompic Games icon Innompic Games a BLUE PLANET Strategy

Innompic Games is not a 'Blue Ocean', it is a BLUE PLANET strategy. It is a civilizational breakthrough that helps all people around the World become Loving Creators and create a brighter future for others and for themselves... More



  Advices by Self-made Billionaires


  3 Strategies of Market Leaders Download PowerPoint presentation, pdf e-book


Steve Jobs advice quotes

Innovation distinguishes between

a leader and a follower.  >>>

Steve Jobs


Sam Walton's rules for buiding a great business

Swim upstream. Go the other way. Ignore the conventional wisdom.  >>>

Sam Walton


Goggle Larry Page business advice quotes

It is often easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

Larry Page


Soichiro Honda quotes

We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.

Soichiro Honda


Bill Gates advice

When Paul Allen and I started Microsoft, we had big dreams about software. We had dreams about the impact it could have.

Bill Gates


Richard Branson business advice quotes

You can be a David vs. a Goliath,
if you get it right.

Richard Branson





Innovation Football

 is to help you develop and implement your Blue Ocean strategies


Breakthrough Simulation Game that helps Create Breakthroughs


How to create change / innovation successfully - INNOBALL - innovation foodball, brainball

Innoball Master Tool - innovation team training, strengthening a venture, team assessment

Innoball  >>  Benefits   Examples    Know Your Enemy    Innompic Games

Team Creativity  >>  Ideation  >>  Two Phases    Stronger Team    Stronger Venture