The Blue-Ocean concept was introduced by W. Chan Kim & Renee Mauborgne

 

 

 

   

Creating New Uncontested Markets

Blue Ocean Strategy is about revolutionary value innovation.  It helps you create customers and stand out from the competition.

Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers.

 

 

 

Blue Ocean Strategy

Red Ocean Strategy

Blue Ocean Strategy

Creation of New Markets

Red Ocean Strategy

Head To Head Competition

Create uncontested market

Compete in existing markets

Make the competition irrelevant

Beat the competition

Create and capture new demand

Exploit existing demand

Break the value-cost trade-off

Make the value-cost trade-off

 

 

   

Coaching by Example

 

 

 

Vadim Kotelnikov

Innompic Games are much more than a Blue-Ocean innovation, it is a Blue-Planet mega-innovation! We'll turn the Earth to a Planet of Loving Creators!

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

Innompic Games
are a civilizational breakthrough.

new intellectual Games for the new world driven by SuperCreativity, venturepreneurship and radical innovation.

  Civilizational Breakthrough: Innompic Games, the main global innovation contest

 

Innompic Games vs. Olympic Games VadiK founder new world new games

 

   

Creating New Trends

 

 

 

World's largest innovation INNOMPIC GAMES Global #1 entrepreneurial creativity contests founder Vadim Kotelnikov

 

Innompics lead a global journey to the next curve of socio-economic development in a number of areas that include two-dimensional social networks, sports-intellect (SpIn) games, innopreneurial simulation, creation show, innovative startup ecosystem, and many others.

 

 

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Blue Ocean Strategy

In case of revolutionary value innovation (radical innovation), the strategic aim is to create new best-practice rules by breaking the existing value-cost trade-off and thereby creating blue ocean.

To define a blue ocean strategy, you should look across alternative industries, look across strategic group within industry, redefine the industry buyer group, look across to complementary product and service offerings, and participate in shaping external trends over time. You need to stand apart in the marketplace. So, your strategy must deviate from me-too-ism, and your value curve must diverge from industry standards.

Outstanding Value Innovation

Blue Ocean Strategy is about revolutionary value innovation. It helps you create customers and stand out from the competition.

Value innovation< is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers.

Cost savings are made by eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered.

 

 

 

Over time, costs are reduced further as scale economies kick in due to the high sales volumes that superior value generates.

 

Ask Learning SWOT Questions

 

 

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Advice by self-made billionaires

 

 

 

Steve Jobs advice quotes

Innovation
distinguishes between a leader and a follower.

Steve Jobs

Apple

 

Jeff Bezos story lessons quotes

Be is something completely new.

Jeff Bezos

Amazon

 

Bill Gates advice

Dream about a great impact you could create. Pick good people, use small teams, give them excellent tools.

Bill Gates

 

Sam Walton's rules for buiding a great business

Swim upstream. Go the other way. Ignore the conventional wisdom.

Sam Walton

 

 

Goggle Larry Page business advice quotes

It is often easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

Larry Page

Google

 

Mark Zuckerberg business advice quotes Facebook

Move fast, break things.

Mark Zuckerberg

Facebook

 

Soichiro Honda quotes

We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.

Soichiro Honda

 

Richard Branson business advice quotes

You can be a David vs. a Goliath, if you get it right.

Richard Branson

 

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Coaching by Example

 

 

 

Vadim Kotelnikov

InnoBall (Innovation Brainball) entrepreneurial simulation game helps design and implement winning Blue-Ocean strategies

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

Prepare to Win

InnoBall helps you strengthen your radical-innovation team, anticipate challenges ahead, reduce risks, and design a stronger business case, entrepreneurial strategies, and business model

  INNOBALL - innovation foodball, brainball - how to create change successfully

 

 

 

 

 

 

 

Venture Strategies and Blue Ocean Strategy

"We don’t have a traditional strategy process, planning process like you’d find in traditional technical companies. It allows Google to innovate very, very quickly, which I think is a real strength of the company." ~ Eric Schmidt

“Blue Ocean Strategy” has a lot in common with the well-known term “Venture Strategy.” Venture strategies have been being practiced by many market leaders for decades. There are some difference between “Venture Strategies” and “Blue Ocean Strategies”. Venture strategies deal specifically with technology innovation that must be brought to the market very fast.

"Blue Ocean Strategy" talks about value innovation in general; speed-to-market is not emphasized.