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Advice by self-made billionaires


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Sam Walton's Rules 6-to-10
Building a Successful Business




Sam Walton: 10 Rules for Building a Successful Business Value Innovation Be Different Setting Goals Motivating People Motivating and Communicating Attitude Motivation Crosspollination of Ideas New People Partnership Ten3 Business e-Coach: global success Burning Desire Committment Quotes Stand Out from Your Competitors Rules 1 to 5 Rules 6 to 10 Sam Walton's 10 Rules for Business Success Sam Walton: 10 Rules for Building a Successful Business  

Sam Walton credited the rapid growth of Walmart to his associates.

He relied on them to give customers the great shopping experience that would keep them coming back.

~ Walmart: Our History





Rule 6. Celebrate your success

Find some humor in your failures. Don't take yourself so seriously. Loosen up, and everybody around you will loosen up.


The Fun Factor


IDEO: Fun Culture




Have fun. Show enthusiasm – always. When all else fails, put on a costume and sing a silly song. Then make everybody else sing with you. Don't do a hula on Wall Street. It's been done. Think up your own stunt. All of this is more important, and more fun, than you think, and it really fools competition. "Why should we take those cornballs at Wal-Mart seriously?"





Rule 7. Listen to everyone in your company and figure out ways to get them talking

The folks on the front lines – the ones who actually talk to the customer – are the only ones who really know what's going on out there. You'd better find out what they know. This really is what total quality is all about. To push responsibility down in your organization, and to force good ideas to bubble up within it, you must listen to what your associates are trying to tell you.


Customer Experience (CX)

CX Plan

CX Management

Employee Involvement

Suggestion System

GE Work Out





Rule 8. Exceed your customer's expectations

If you do, they'll come back over and over.


Create More Value for Your Customers




Give them what they want – and a little more. Let them know you appreciate them. Make good on all your mistakes, and don't make excuses – apologize. Stand behind everything you do.

The two most important words I ever wrote were on that first Wal-Mart sign: "Satisfaction Guaranteed." They're still up there, and they have made all the difference.





Rule 9. Control your expenses better than your competition


Use the 80/20 Rule to Grow Your Profits




This is where you can always find the competitive advantage.

For twenty-five years running – long before Wal-Mart was known as the nation's largest retailer – we've ranked No. 1 in our industry for the lowest ratio of expenses to sales. You can make a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you're too inefficient.

  How To Get Rich Success Advice by Self-made Billionaires Sam Walton




Rule 10. Swim Upstream

Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction.



Ask 'Why? What If?' Questions

Blue Ocean Strategy




Set a goal and back it with a burning desire.

But be prepared for a lot of folks to wave you down and tell you you're headed the wrong way. I guess in all my years, what I heard more often than anything was: a town of less than 50,000 population cannot support a discount store for very long.

Previous 5 Rules





"Sam Walton credited the rapid growth of Walmart not just to the low costs that attracted his customers, but also to his associates. He relied on them to give customers the great shopping experience that would keep them coming back. Sam Walton firmly believed that this partnership was what made Walmart great."

~ Walmart: Our History



Specific Tasks

Corporate Leader

How To Select a New CEO

Quotes by CEO



Sam Walton's rules for buiding a great business

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.

Sam Walton