Vadim Kotelnikov    

Your Competitive Strategies

Survival and Market Leadership


Business e-Coach  Perconal Icon of Vadim Kotelnikov  Kore 10 Tips




Average ones compete with others. Great ones compete with themselves.

Blue Ocean vs. Red Ocean Strategy


Your Competitive Strategies

Basic Requirements

Your entry ticket to the competition game

Your Survival Strategy

How to survive

Your Market Leadership Strategy

How to win a leadership position

Winning and Retaining Customers

Customer Value Proposition

Low cost/benefit ratio

Creating higher customer value, positioning

Marketing Strategy

Mass marketing


Customer Satisfaction

Customer service

Customer intimacy, Value Innovation

Product/Service Innovation

New attributes & Line extensions

New product categories, New brands, and Speed

Building Your Competitive Advantage

Strategic Growth Focus

Building resources

Building distinctive capabilities and core competencies




Technology Innovation

Incremental Innovation

Radical innovation & Venture strategies

Process Innovation

Functional improvements

Enterprise-wide Business Process Management

Business Innovation

Perfecting traditional business model

Adaptability, creating new business models




5 Strategic Questions

You Should Ask to Understand Where Your Business Is Going

By: Jack Welch

  • In the last three years, what have your competitors done?... More

Business BLISS

Balance – Leadership – Innovation – Synergy – Speed

  • Live Speed: Think fast, make fast decisions, get to the market faster than your competition... More

Creating Competitive Disruption

7 Strategies


Jokes About Competing Strategies

10 Rules for Building a Great Business

6Ws of Corporate Growth

  1. Know HOW: know how compete, innovate, organize business processes, market and sell... More


Your Sustainable Competitive Advantage

5 Criteria

  1. Unique

  2. Difficult to replicate

  3. Superior to the competition

  4. Sustainable

  5. Applicable to multiple situations... More

The Four Skills of an Effective Competitor

Excerpts from the The Art of War, Sun Tzu

  1. Knowing: the ability to get hard information.

  2. Vision: the ability to foresee the future.

  3. Action: the ability to move or stay where we are.

  4. Positioning: the ability to use the Ground to find success... More

The Art of War

Excerpts from the The Art of War, Sun Tzu

The Five Things You Must Know To Win

Victory comes from knowing when to attack and when to avoid battle... More


When you are ready, you try to appear incapacitated... More

Planning an Attack

The next best is to disrupt alliances... More

Weakness and Strength

When you execute, know how to manage both action and inaction... More

Your Competitive Strategy

To be successful today, your company must become competitor-oriented. You must pursue the right competitive strategy – avoid strengths of your competitors and look for week points in their positions and then launch marketing attacks against those weak points.3

Sustainable Competitive Advantage

3Ss of Winning in Business

Inspirational Business Plan: Successful Innovation

Competition: "I have always loved the competitive forces in this business. I have meetings where I spur people on by saying, "Hey, we can do better than this.

How come we are not out ahead on that?" That's what keeps my job one of the most interesting in the world." – Bill Gates... More

Yin-Yang of Value Innovation

Two Basic Competitive Strategies

Average ones compete with others.

Great ones compete with themselves.

Build Your Sustainable Competitive Advantage

 Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors... More

Market Leadership Strategies

The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new products or services. You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated... More

Customer Success 360

Success Stories Best Business Practices Microsoft

7-Part Competitive Strategy

Although Bill Gates, Founder of Microsoft, built his empire on technological products, his business mastery is even more important than his technical skills, and his competitive urge is a huge driving force.  The early success of Microsoft was founded on the company's 7-part competitive strategy... More

4 Entrepreneurial Strategies

By: Peter Drucker

  • "Hitting Them Where They Ain't" – either by "creative imitation"; or by "entrepreneurial judo", a Japanese concept that enables newcomers to catapult themselves into a leadership position against entrenched, established companies... More

8 Best Practices of Successful Companies

Competition Through Innovation

With the enormous competition markets today are driven by choice: your targeted customers have too many choices, all of which can be fulfilled instantly. Competition through innovation, supported by your differentiation strategy, is thus more important than price competition. If your enterprise allows itself to lag behind in the race to generate new or improved goods and services, and better ways to produce and run them, you are putting your future on the line... More

DOs and DON'Ts of a Successful Innovator

By: Peter Drucker

DON'Ts: Don't undershoot, or you will simply create an opportunity for competition... More

Blue Ocean Strategy: 6 Principles

Blue Ocean Strategy is about revolutionary value innovation.

The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks... More

Free Micro-course

10 slides

Lessons from Silicon Valley Firms




  1. "Extreme Management," Mark Stevens

  2. "War Games," Academy of Competitive Intelligence

  3. "The Power of Simplicity," Jack Trout

  4. "Games Company Could Make Play," Luis Garicano

  5. The Art of War, Sun Tzu

  6. Differentiate or Die, Jack Trout with Steve Rivkin

  7. The Art of Innovation, Tom Kelley

  8. "Lateral Thinking Skills," Paul Sloan

  9. "Making a Difference," Bruce Nixon

  10. "What is Strategy?" Michael Porter

  11. "Hypercompetition," R.D'Adveni

  12. "Changing Strategic Direction," Peter Skat-Rørdam

  13. "Inspiring Innovation," Ellen Peebles, Harvard Business Review

  14. "When Your Competitor Delivers More for Less," McKinsey, 2004

  15. "Extreme Competition," McKinsey

  16. Competitive Strategy Quotes

  17. Marketing and Selling Quotes


Smart Executive

Smart Corporate Leader

Look at Your Company from Outside In As Well As Inside Out

Smart Business Architect

Sustainable Growth Strategies

8 Best Practices of Successful Companies

5 Keys To Building a Great Company

8 Attributes of Corporate Success

3 Strategies of Market Leaders

Competitive Strategies

3 Generic Business and Marketing Strategies

Differentiation Strategy

3 Strategies of Market Leaders

Keys To Branding Your Growing Business

Winning Organization

Innovation-friendly Organization

How To Transform Your Business Into an Innovative and Creative Culture

Winning Customers

Customer Success 360

Make the Competition Irrelevant

Customers for Life

Systemic Innovation


Innovation Success 360

Intellectual Property Management (IPM)

The Role of Intellectual Property Rights (IPR) for Competitiveness of Enterprises

Case Studies

Asian Home Gourmet Brand