To be successful today, your company must become competitor-oriented. You must pursue the right competitive strategy – avoid strengths of your competitors and look for week points in their positions and then launch marketing attacks against those weak points.³

Inspirational Business Plan: Successful Innovation

Competition: "I have always loved the competitive forces in this business. I have meetings where I spur people on by saying, "Hey, we can do better than this.

Build Your Sustainable Competitive Advantage

 Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors... More

Market Leadership Strategies

The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new products or services. You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated... More

7-Part Competitive Strategy

• "Hitting Them Where They Ain't" – either by "creative imitation"; or by "entrepreneurial judo", a Japanese concept that enables newcomers to catapult themselves into a leadership position against entrenched, established companies... More

8 Best Practices of Successful Companies

With the enormous competition markets today are driven by choice: your targeted customers have too many choices, all of which can be fulfilled instantly. Competition through innovation, supported by your differentiation strategy, is thus more important than price competition. If your enterprise allows itself to lag behind in the race to generate new or improved goods and services, and better ways to produce and run them, you are putting your future on the line... More

DOs and DON'Ts of a Successful Innovator