What is the real purpose
your business? Your company needs
profits to live, but profits
are not what the business is for. The objectives are
to provide value to the population and
to make the community better.
When this vision is lost then
we lose sense of purpose, the feeling of belonging, the sight of why
we work, and why our business exists.
Why and How
Start a business when you have
passion for something and want to create something that you can be
proud of. Inspire yourself and your people with a clear
shared values and
let values rule. Achieve your
competitive advantage by continuously developing existing and
capabilities in response to rapidly
changing market conditions. Focus on strengthening your
which cannot be
balance in your business will help you refine your
goals and hasten you towards them. Organizations prosper by
achieving strategy through
balancing the four major factors or
perspectives: Financial; Customer; Process; and Growth...
Sustainable competitive advantage is the prolonged benefit of
implementing some unique value-creating strategy based on unique
combination of internal organizational
that cannot be replicated by competitors. Sustainable competitive
advantage allows the maintenance and improvement of your
enterprise's competitive position in the market. It is an advantage
that enables your business to survive against its competition over a
long period of time...
Remember the old joke about the car
mechanic who’s called in after every other mechanic failed? He
listens to the engine for a few minutes, then hauls off and
gives it a big swift kick in a certain strategic spot. Lo and
behold, the engine starts humming like a kitten. The mechanic
turns around, gives the car owner his bill for $400. The owner
is flabbergasted and demands an itemized breakdown and
The bill says...
'$1 for my time, and $399 for
knowing where to kick.'...
Timing is everything. You have to know not
only how to make a move, but when. “The value of actions lies in their
derives from timely delivery. Change is unavoidable, but if you can
anticipate it and understand business cycles, you can
ride with change instead of being run over.
Surprise To Win:
According to Lee Iacocca, "In the end, all management can be reduced
to three words: people, product, and profits.
come first." Your corporate vision is worthless,
strategies powerless and
shared values are corrupt without the right
people to execute...
Manage processes, not people. Focus not on
what they do, but on how they do it. Establish a
enterprise-wide and an end-to-end (cross-departmental, and often,
cross-company) coordination of work activities that create and deliver