Five Basic Elements of the Universe

Chinese Wisdom

The Five Basic Elements are Fire, Earth, Water, Metal, and Wood.

These elements are understood as different types of energy in a state of constant interaction and flux with one another.

The Five Elements do not only mean Fire, Earth, Water, Metal, and Wood. They also mean Movement, Change, and Development. They are changing, moving, waning, and expanding all the time.

 

 

Balanced Business

The most important of all is the balance of all five elements. The movements of five elements are stable and predictable when they are in balance, and vice versa.

         

 

Business Classification

according to the theory of Five Basic Elements

 

   

 

 

 

 

 

Affinity Relationships between Five Basic Elements

 
 

Water can help tree (Wood) grow

Customer success fuels systemic innovation and helps the tree of business grow

 

Wood can help Fire to burn

Innovation helps achieve corporate vision

 

Fire can help to produce dust (Earth)

Corporate vision defines the organisational structure

 

Earth can help mineral (Metal) to form

Organisational structure defines processes

 

Metal can hold Water

Processes and love for customers help win customers over and retain them

   

 

Enmity Relationships between Five Basic Elements

 
 

Water quenches Fire

Short-term goals focused on sales success decrease the perceived importance of the corporate vision and strategic intent

 

Fire melts Metal

Daring top-line growth strategies require radical change of established processes and cause resistance to change

 

Metal chops Wood

Over-empowered employees diffuse distinctive corporate capabilities that serve as the main source of sustainable competitive advantage

 

Wood parts Earth

Radical innovation projects need to be insulated from the main business because innovation and operations require radically different approaches to management

 

Earth absorbs Water

Corporate bureaucracy slows value innovation down and diminishes customer results

 

 

   

 

 

 

Affinity Relationships between Five Basic Elements

 
 

Water can help tree (Wood) grow

Performance management enhances corporate capabilities

 

Wood can help Fire to burn

Corporate capabilities nourish and empower leaders

 

Fire can help to produce dust (Earth)

Leaders design and build corporate culture

 

Earth can help mineral (Metal) to form

Corporate culture empowers employees, self-leaders and intrapreneurs

 

Metal can hold Water

Empowered employees demonstrate greater performance

  

 

Enmity Relationships between Five Basic Elements

 
 

Water quenches Fire

Performance management practices focused on delivering bottom-line results shrink the room for employee self-leadership

 

Fire melts Metal

Authoritarian leaders don't empower employees well enough and thus don't let them contribute their best to  organisational success

 

Metal chops Wood

The-way-we-do-it-here culture makes the corporate soil infertile for seeds of innovation

 

Wood parts Earth

Radically new capabilities erode corporate culture

 

Earth absorbs Water

The-way-we-do-it corporate culture creates a barrier to vaulting performance to the next level

 

 

    

 

   

 

 

 

Affinity Relationships between Five Basic Elements

 

Water can help tree (Wood) grow

Learning helps generate new ideas

Knowledge of customer needs inspires creative marketing ideas

Wood can help Fire to burn

Strategic creativity and ideation help achieve strategic intent

Empathetic creative marketing feeds love for customers, and vice versa

Fire can help to produce dust (Earth)

Strategic intent and stretch goals inspire and guide employees

Love for customers inspires creation of great customer value and relentless value innovation

Earth can help mineral (Metal) to form

Inspired employees turn corporate innovation system alive

Innovative great customer value inspire customer to buy and increases sales

Metal can hold Water

Innovation system inspires people to learn forward

The more customers you have the better customer insight you can gain