A goal is a specific and realistic long-range aim for a specific period.

A stretch goal is a challenge that is significantly beyond the individual's or organization's current performance level.

Strategic goals are set through strategic planning and must be translated into activities that will ensure reaching the goal through operational planning.

 
 

SMART Goals are

Specific
Measurable − that can quantify the results
Achievable
Relevant
Time bounded − are governed by deadlines


An objective is a specific step, a milestone, which enables you to accomplish a goal.