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Source:
Differentiate or Die, Jack Trout with Steve Rivkin
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Information
Overflow Syndrome:
some statistics
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More information has been produced in the
last 20 years than in the previous 2,000
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The total of all printed knowledge doubles every 4 or 5 years
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Over 1,000,000 new web-sites are created every day
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One weekly edition of the New York Times contains more information
than the average person was likely to come across in a lifetime in
17th century England
Commercials
Overflow Syndrome:
some statistics
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In Europe, eleven countries broadcast
well over six million TV commercials a year.
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In the United Kingdom, by the time a
child is eighteen, he or she has been exposed to 140,000 commercials
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In Sweden, the average consumer receives
more than 3,000 commercial messages a day
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