Business environment is a set of political, economic,
social and technological (PEST) forces that are largely outside the control and
influence of a business, and that can potentially have both a positive and a
negative impact on the business.1
Today's world is a rapidly changing place. Developments
across a range of factors will have an impact on your business or industry.
The classic PEST framework (political, economic, social, technological)
identifies four major categories of external factors that affect the
ability of your organization to survive and prosper.
Smart Business Architect
Strategy formulation is the process of determining
appropriate courses of action for achieving organizational objectives and
thereby accomplishing organizational purpose...
Strategy: 2 Logics
What is Your Competitive Strategy?
Competitive strategy means deliberately
choosing a different set of activities to deliver a unique and superior mix of
value to the customer.
These activities are the basis of your
Questions To Answer
The Tao of Business Success
3 Market Leadership Strategies
The market leader is dominant in its industry
and has substantial market share. If you want to lead the market, you must
be the industry leader in developing
business models and new products
or services. You must be on the
cutting edge of
new technologies and innovative
business processes. Your
customer value proposition must offer a superior solution to a
customers' problem, and your product must be well
3 Strategies of Market Leaders
Creating a Culture for Innovation
the result of various explicit and implicit decisions, actions and
events that have transpired over time, it becomes possible to identify
the factors that shape and drive culture.
Culture: 5 Elements
The following model suggests
that culture results from the ongoing interplay between several
The external environment – emerging
trends, competition, customer, technology, environmental, regulatory
and other factors that influence the organization from the