You've got to find what you love. The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.


Do What You Love To Do and Make a Difference

The Crazy Ones



Steve Jobs advice quotes

Going to bed at night saying we’ve done something wonderful… that’s what matters to me.

Steve Jobs



We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.


Innovation and Quality Excellence



Steve Jobs advice quotes

distinguishes between a leader and a follower.

Steve Jobs



To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

That's been one of my mantras ‒ focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. Once you get there, you can move mountains.

  Innovation Process A-Z/360 free rapid learning e-book by Vadim Kotelnikov


Steve Jobs advice quotes

You’ve got to start with the customer experience and work backward for the design and the technology.

Steve Jobs




Get rid of the crappy stuff and focus on the good stuff.

There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.




Who the Best Managers Are?

We're going to be a big company, we thought. So let's hire "professional managers." We went out and hired a bunch of professional management, and it didn't work at all. Most of them were bozos. They knew how to manage, but they didn't know how to do anything.
You know who the best managers are? They're the great individual contributors who never, ever want to be a manager, but decide they want to be a manager, because no one else is going to be able to do as good a job as them.


Advices by Self-made Billionaires


Value Innovation

Dream Product Development: 4 How

10 Tips for Value Innovation





There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning. And we always will.

  Lessons from Business Legends e-book PowerPoint slide deck for teachers